VP, Demand Generation

The VP, Demand Generation is a revenue-focused enterprise demand generation role. We are looking for a leader who can build qualified pipeline at scale, drive SQL growth quarter over quarter, and make our marketing engine more AI-native, measurable, and performance-driven. This is not a broad corporate brand stewardship role. It is a senior growth leadership role focused on building a stronger enterprise demand engine for Viral Nation.

The right person will know how to create qualified pipeline from the right ICP accounts, market credibly to Fortune 2000 buyers and the CMO office, using AI in a practical way to improve speed, signal quality, experimentation, personalization, and conversion performance across the marketing system.

Responsibilities:

• Build and lead Viral Nation’s enterprise demand generation strategy across paid, content, SEO, GEO, lifecycle, website conversion, retargeting, events, and executive-led demand programs.
• Drive measurable quarter-over-quarter growth in SQLs and qualified pipeline from priority enterprise accounts.
• Define and continuously refine ICP strategy, account segmentation, audience targeting, and funnel design in partnership with sales and RevOps.
• Build a rigorous operating cadence around dashboards, performance reviews, testing, attribution, and channel optimization.
• Design AI-enabled marketing workflows that materially improve throughput, targeting quality, personalization, experimentation speed, and team leverage.
• Partner with leadership on positioning, category narrative, thought leadership, and messaging that wins the attention of senior marketing buyers.
• Lead and develop the team responsible for enterprise demand generation while ensuring brand and content efforts support pipeline creation, not just awareness.
• Deliver sharper ICP focus, cleaner funnel math, and a stronger sales-marketing rhythm within the first 6 months, building toward repeatable quarter-over-quarter SQL and pipeline growth by 12 months.

Skills and Qualifications:

• Proven experience leading enterprise demand generation or revenue marketing with direct accountability for SQL and pipeline outcomes.
• A clear track record of driving quarter-over-quarter demand growth in a complex B2B environment.
• Deep experience marketing to enterprise buyers, especially the CMO office and adjacent marketing leadership inside large organizations.
• Advanced fluency in performance channels including paid search, paid social, retargeting, SEO, GEO, content marketing, lifecycle, and conversion optimization.
• Demonstrated ability to apply AI in a meaningful, operating-level way across campaign development, targeting, content systems, optimization, and scale.
• Strong analytical rigor, commercial judgment, and comfort working closely with sales, RevOps, executive leadership, and cross-functional teams.
• A builder mindset and a willingness to be accountable for revenue impact, not just marketing output.
• Experience building or materially reshaping an enterprise demand engine rather than inheriting one, with the ability to speak concretely about how AI changed your team’s speed, quality, economics, or conversion performance.
• The judgment to know the difference between more leads and better pipeline, managing to the latter while operating comfortably with both strategic altitude and deep funnel detail.