Product Manager, Activation & Conversion

Working at Omnisend is... kind of boring.

Not the soul-crushing kind of boring — more like the “no drama, no chaos, just smart people doing great work” kind. The kind that lets you focus on what matters, without pointless meetings, micromanagement, or bureaucracy. We’re data-driven. We test, we iterate, we improve. Gut feelings don’t drive decisions — insights do.

We trust each other. We’re transparent, give real feedback, and actually listen. No egos, no hand-holding — just a team of experienced professionals moving fast, adapting easily, and delivering impact.

Omnisend is customer-funded and customer-driven. Our work is rooted in solving real problems that help ecommerce brands grow. No empty promises — we bring in results.

And yes, we have fun. But the grown-up kind — workations, team gatherings, the occasional party. No forced fun, no awkward icebreakers. Just genuine moments with a team that actually enjoys working together.

About the team

The Activation & Conversion team owns the most consequential part of the Omnisend funnel: turning new signups into active, paying customers. We define activation as a brand starting to communicate with their audiences via Omnisend. Brands that hit the activation threshold tend to stay, and brands that don't often disappear. Your job is to move that number.

This team sits at the intersection of product, growth, and commercial - not a UX polish team, not a feature delivery team. You'd own onboarding flows, free-to-paid conversion mechanics, upgrade triggers, and the quality bar at which a brand leaves setup and enters real use of the product. You'd work closely with Engineering, Data, CX, and Marketing, and your decisions would show up directly in revenue.

About the role

We're looking for a Product Manager who thinks commercially and is energized by the challenge of turning pricing and packaging decisions into measurable business impact. You'll own a critical piece of Omnisend's revenue model - and have real influence over how we grow revenue from thousands of new brands that sign up every month.

This isn't a role for someone who waits to be told what to optimize. You'll be expected to find the opportunity, frame the problem, design the test, ship the change, and measure the result.

Free to paid conversion. A meaningful number of free-plan brands use Omnisend without converting. You'd own diagnosing how to move that number, designing the mechanic, and running the experiments to achieve business goals.

Setup quality at activation. Some brands reach activation with a setup that's fragile - a single list, no automation, no meaningful segmentation. They activate on paper but their foundation is weak, and they are at risk of churning before gaining real value. You'd define what "good" looks like at the end of onboarding and build toward it systematically.

Omnisend is an email and SMS marketing platform built for ecommerce brands. With one-click integration to major ecommerce platforms, intuitive automation, and powerful email templates, we make sophisticated marketing effortless — no learning curve required.

Award-winning 24/7/365 customer support? Check. A platform trusted by growing brands and seasoned pros alike? Absolutely. The idea that “great marketing needs to be expensive”? Our 150,000+ customers prove that wrong every day.