Head of Retailer Product Marketing

About this role

You'll own retailer product marketing at Faire. Your job is to make Faire simple for retailers, grow their share of wallet, and set the strategy for how we position and communicate Faire's value to them. You'll be the senior thought partner to the Retailer Product org, Revenue, Marketing, and Ops, bringing the retailer point of view into the room and connecting every launch to the bigger picture. You'll lead a team of product marketers and report to our CMO.

What you’ll do

• Own a sharp, consistent retailer narrative: set the strategy for how Faire communicates each core value prop, how those props reinforce each other to grow share of wallet, and when to message which products across the retailer lifecycle
• Lead the 'Opening Soon' initiative, our motion to acquire retailers opening new stores, and grow both the volume we acquire and how well we convert them
• Own go-to-market for complex retailer products end to end: positioning, messaging, and multi-channel execution
• Lead and develop a team of PMM ICs, setting direction, allocating work, and coaching them to own launches end to end
• Partner with Product, Revenue, Growth Marketing, and Ops leaders, getting involved upstream to shape roadmaps through customer insight
• Design and run research, quantitative and qualitative, to validate positioning, sharpen messaging, and measure GTM impact
• Model AI adoption for the team and help them find real ways to use AI to sharpen and speed up their work

Qualifications

Must haves:

• Experience managing and developing product marketing ICs across career stages, knowing when to get close to the work and when to step back
• Deep GTM ownership for complex products, with direct responsibility for positioning, messaging, and multi-channel execution
• A builder who creates structure where none exists. You build the framework or playbook that doesn't exist yet rather than waiting for someone to define the work
• Obsessed with the retailer. You spend real time with them, cut jargon and messaging that doesn't matter, and hold a coherent narrative across launches instead of a pile of product stories
• Strong cross-functional instincts. You build trust fast, disagree directly, commit cleanly, and are the person partners pull into rooms early
• Bias to ship. You'd rather launch something directionally right this month than perfect next quarter, and you make calls with incomplete information
• Fluent in the metrics that move the business. You connect positioning, messaging, and GTM to GMV, retention, and whichever KPIs matter, and use data to validate positioning and measure impact
• AI fluency. You actively experiment with and adopt AI tools to sharpen your own work, and model that for the team

Nice to haves:

• Retail or SMB experience, with a feel for how independent retailers and small business owners make decisions and what earns their trust
• Two-sided marketplace background, where brand and buyer motions are distinct but interdependent
• High-growth or scaling environments where PMM infrastructure was still being built
• Background in STEM, management consulting, finance, or another quantitative field

Salary Range

San Francisco: The pay range for this role is $208,000 - $286,000 per year.

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.