IOPE Brand/Trade Marketing Manager

About IOPE

IOPE is a pioneering skincare brand under Amorepacific, grounded in advanced bioscience and cutting-edge skin research. IOPE is known for its innovation-first approach to beauty and its commitment to high-performance skincare solutions. We are looking for a strategic, analytical, and creative marketing leader to drive growth and brand equity in the U.S. market.

Position Summary

The Senior Manager/Manager of Brand Marketing will lead the development and execution of IOPE’s U.S. marketing strategy across product launches, brand campaigns, retail marketing, and seasonal planning. This person will serve as a key point of contact between global and local teams, working cross-functionally to drive brand awareness, engagement, and revenue. The ideal candidate is results-oriented, detail-driven, and passionate about translating brand DNA into compelling consumer experiences.

Key Responsibilities

Strategic Planning

• Develop annual and seasonal brand plans in alignment with global strategy and local market goals
• Lead go-to-market strategy & execution for new product launches and hero franchise support
• Analyze market trends, competitive landscape, and consumer insights to identify growth opportunities

Retail & Channel Marketing

• Lead channel-specific marketing strategies across key retail partners and platforms (online and in-store)
• Develop retailer marketing plans, including launches, tentpoles, promotions, sampling, and merchandising initiatives
• Serve as the primary marketing point of contact for retailer teams, managing timelines, asset delivery, and execution
• Coordinate with Sales and Retail partners to ensure alignment on product storytelling, brand priorities, and commercial objectives
• Support Digital team as needed to ensure optimal brand and produce representation on e-commerce sites

Campaign Development & Execution

• Own brand-led campaign strategy and execution across retail, e-commerce, and owned brand touchpoints (excluding social, PR, and influencer execution)
• Partner with Integrated Communications, Creative, and Digital teams to bring campaigns to life across all channels
• Collaborate with the global marketing team on asset localization and U.S.-specific needs

Performance Analysis

• Track and analyze performance KPIs across brand campaigns, product launches, and channel marketing initiatives
• Monitor retailer and channel performance to assess effectiveness and identify optimization opportunities
• Deliver regular reporting and actionable insights to inform future plans

Cross-Functional Collaboration

• Work closely with Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand execution
• Serve as the U.S. brand champion for IOPE in internal and external meetings
• Serve as a key brand partner to Sales, ensuring marketing strategies support overall business goals

Key Experience and Skills

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 5–7+ years of brand marketing experience, ideally in the beauty, skincare, or consumer goods industry
• Proven experience leading campaigns from strategy through execution
• Strong analytical and project management skills with attention to detail
• Clear communicator and natural collaborator across departments and cultures
• Ability to manage multiple priorities in a fast-paced environment
• Passion for skincare and beauty

Preferred Skills

• Experience working with or within global/Korean beauty brands
• Strong understanding of U.S. retail landscape (Sephora, Ulta, Amazon, etc.)
• Experience leading day-to-day retailer relationships
• Comfort using performance and consumer data to inform decisions
• Proficiency in Korean is a plus, but not required

Company Benefits

• Medical, Dental, and Vision Insurance
• HSA Employer Contributions and FSA Options
• 401k Participation with company matching.
• Discount on all APUS Brands Products
• Gratis Program - Gift box with top selling products, twice a year
• Paid Maternity Leave
• Short Term and Long Term Disability Insurance
• Paid Time Off: Vacation / Personal days / Sick days
• Company offered Mental Counseling for all employees
• Office-closed holidays and floating holidays
• Company sponsored events
• Education assistant Program
• Employee Referral Program

AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.