Senior Account Executive – Mid-Market

About the Role

A fast-growing, Series A B2B SaaS company in the business communication space is looking for a Senior Account Executive – Mid-Market to join their Berlin-based sales team. This is a high-impact, greenfield role: you will be the first dedicated owner of the Mid-Market segment, responsible for building it from the ground up and driving measurable, scalable revenue growth. The company operates an AI-powered omnichannel messaging platform used by SMEs across a wide range of industries, competing in a space alongside players like Intercom, Trengo, and Front.

What You'll Do

• Define and build the Mid-Market segment independently — including target customer profiles, deal structures, and prioritization frameworks.

• Own the full sales cycle end-to-end: qualification, discovery, presentation, negotiation, close, and handover to Customer Success.

• Manage and prioritize your pipeline rigorously, maintaining clean and accurate data in HubSpot.

• Develop deep expertise in the product, competitive landscape, and market positioning to differentiate effectively against alternatives.

• Analyze pipeline and sales performance data against key KPIs; translate findings into concrete improvements in process, messaging, and conversion rates.

• Collaborate closely with Marketing, RevOps, and Customer Success to build a scalable, repeatable Mid-Market sales motion.

What We're Looking For

• 2–5 years of experience in B2B sales, ideally within a SaaS or tech environment.

• Proven experience managing a full sales cycle for mid-market accounts.

• Hands-on experience with HubSpot CRM for pipeline management and data quality.

• Track record of — or strong motivation for — building new segments, markets, or sales approaches from scratch.

• Experience collaborating cross-functionally with Marketing, RevOps, and Customer Success teams.

• Data-driven mindset: comfortable analyzing KPIs and deriving actionable insights.

• Native-level German proficiency (required); English is a strong plus.

• Consultative, structured, and solution-oriented approach to sales — not push-sales.

• Self-starter mentality with genuine enthusiasm for building processes and contributing to team growth.

• Minimum Bachelor's degree.

Nice to Have

• Experience in a fast-growing startup environment.

• Background at companies such as Intercom, Front, Trengo, respond.io, or similar B2B SaaS vendors.