Lead Omnichannel madia Performance through Media Optimization

Drive category&campaign-level revenue growth through paid media, with clear accountability for Media Sale, ROAS, and media efficiency
Plan and allocate media investment based on traffic and sales performance by category by campaign align with business direction
Enable and scale co-funded brand media (CPAS) and influencer programs to maximize platform revenue

Lead Full-Funnel KOL Strategy and Execution

Develop influencers as Makro Brand Ambassadors
Manage KOLs, promoting SKUs, align campaigns per month focused on own-brand categories
Lead a performance-driven influencer strategy with clear revenue KPIs (sales, ROAS, conversion), beyond reach and awareness
Optimize budgets dynamically across paid media and influencer marketing
Prioritize and scale high-performing categories and creators using data-driven insights

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
At least 5 years of experience in Digital Marketing, Media Planning, Performance Marketing, or Omnichannel Campaign Management
Strong experience in paid media optimization
Hands-on experience in influencer/KOL strategy and management with performance-driven KPIs
Ability to plan and optimize media budgets based on data and business goals
Strong analytical skills with experience in campaign performance tracking and optimization
Experience in e-commerce or retail is highly preferred
Excellent stakeholder management and ability to work in a fast-paced environment

Department Manager - Omnichannel Media and Influencer Growth