Product Manager

Who We Are

Mishimoto’s mission is to empower automotive enthusiasts through engineered solutions that elevate performance, reliability, and design — enabling them to push their vehicles further with confidence. Our foundation is in performance cooling, but our mission extends to any engineered product that meaningfully improves the vehicles our customers care deeply about. We build for people who are part of the car community — who modify, upgrade, and obsess over their vehicles as a form of self-expression. Our vision is to become the trusted performance partner for automotive enthusiasts worldwide.

Job Summary

Mishimoto is looking for a driven, technically curious Product Manager to own the strategy, development, and performance of assigned product categories within our performance automotive parts portfolio. This is a high-ownership role sitting at the intersection of product strategy, market intelligence, and cross-functional execution. You will be the internal authority on your categories — driving coverage decisions, new product development, pricing strategy, and long-range category planning in direct support of our mission to empower automotive enthusiasts through engineered solutions. The right candidate brings deep domain passion, sharp analytical instincts, relentless follow-through, and the kind of character that makes teams better.

Primary Responsibilities

Category Strategy & Ownership

• Serve as the internal category expert and primary decision-maker for all assigned product lines
• Develop and maintain annual and 3-year category plans grounded in market opportunity, competitive positioning, and financial targets
• Define category “Right to Win” positioning and maintain an up-to-date category SWOT
• Own the full product lifecycle for assigned SKUs — from concept through launch and into rationalization

Product Coverage & SKU Management

• Conduct perpetual coverage gap analyses to identify whitespace across vehicle fitments and competitor assortments
• Drive strategic SKU addition decisions based on application coverage, demand signals, and margin contribution
• Lead SKU rationalization reviews to maintain a healthy, focused product portfolio
• Partner with supply chain and sourcing on product costs, lead times, and supplier relationships to support coverage expansion

New Product Development

• Spearhead NPD initiatives from ideation through launch, serving as project lead across engineering, sourcing, supply chain, and marketing
• Identify and prioritize the NPD pipeline based on market demand, competitive gaps, and financial return
• Drive milestone adherence and remove obstacles impeding project throughput
• Leverage trade shows, customer feedback, social listening, and field research to surface new product opportunities — always with the enthusiast customer at the center

Competitive Analysis & Market Intelligence

• Conduct ongoing analysis of the competitive landscape including pricing, coverage, product positioning, and brand strategy across key players
• Lead product trend and gap analyses to inform go-forward category investment decisions
• Monitor market conditions and emerging vehicle platforms to anticipate category shifts ahead of demand
• Translate market intelligence into actionable recommendations for the product roadmap

Pricing & Financial Management

• Own annual pricing reviews for assigned categories, developing recommendations that balance market competitiveness with margin objectives
• Monitor and manage category-level P&L health including revenue, contribution margin, and EBITDA impact
• Partner with finance to maintain category and SKU-level forecasts
• Identify opportunities to improve margin through sourcing optimization, pricing action, or SKU mix decisions

Cross-Functional Collaboration

• Collaborate closely with Sales (DTC, B2B, Marketplace channels), Marketing, Supply Chain, and Engineering to drive category execution
• Support customer category line reviews and co-develop pricing and assortment strategies with channel sales leads
• Drive clear and proactive communication to VP-level and above, surfacing opportunities, risks, and proposed solutions
• Lead or support ad hoc strategic initiatives requiring cross-functional coordination and executive visibility

Supervisory Responsibilities

• May provide direct development and coaching to Associate Product Managers and/or Product Data Coordinators
• Indirect leadership of a cross-functional team of procurement, supply chain, and marketing contributors
• Primary supervisory focus is mentoring emerging product talent and driving consistency in NPD execution

Qualifications

• Demonstrated success managing a diverse product portfolio across different lifecycle stages (growth, mature, declining) in a manufacturing or distribution environment
• Strong preference for candidates with automotive technical knowledge and genuine passion for the performance aftermarket; must have proven experience with complex, enthusiast-oriented product categories
• Proven track record launching consumer products and developing commercialization strategies across multiple channels (DTC, B2B, marketplace)
• Highly analytical with deep fluency in category P&L management; strong understanding of product development processes and operations
• Excellent project management skills; capable of managing multiple concurrent NPD workstreams and cross-functional dependencies
• Strong executive communication skills; ability to distill complex data into clear recommendations and present confidently to senior leadership
• Proficient in Microsoft Office, particularly Excel (pivot tables, VLOOKUPs, modeling); experience with ERP systems (NetSuite a plus)

What You Bring

Skills and experience matter — but so does who you are. We’re building a team with a Founders Mentality, and the intangibles are non-negotiable:

• Drive — You don’t wait to be pointed at work. You identify what needs to happen and make it happen.
• Grit — You grind through hard problems, absorb setbacks, and come back sharper. The work isn’t always clean, and you’re fine with that.
• Emotional intelligence — You read rooms, build trust across functions and seniority levels, and know when to push and when to listen.
• Team-first orientation — You understand that individual wins don’t mean much if the team loses. You pick up what needs picking up.
• Winner’s mentality — You keep score, hold yourself to a high standard, and genuinely care about outcomes — not just activity.
• Enthusiast mindset — You get the customer because in some way you are the customer. Passion for cars, performance, or the broader enthusiast culture is a genuine differentiator here.

Education & Experience

• BS. degree in Business, Marketing, Engineering, or related field preferred
• 5+ years of progressive Product Management experience with demonstrated responsibility growth and measurable outcomes
• Experience in the automotive aftermarket, powersports, or adjacent enthusiast/performance category strongly preferred

Our Core Values

The principles that guide how we show up every day — and what we expect from everyone on the team.

TEAMWORK Together, we create wins! We win as a unit. Collaboration isn’t a soft skill here — it’s how work gets done. We have each other’s backs and celebrate shared success.

MOTORHEADS Built for car enthusiasts, by car enthusiasts. We build for people who care deeply about their vehicles — because that’s who we are. Genuine enthusiasm for the craft isn’t optional; it drives everything.

INNOVATION Innovate or die. We don’t preserve the status quo. We challenge assumptions, explore new solutions, and bring a restless curiosity to every category and every problem.

SERVICE Going beyond to be the best. We hold ourselves to a higher standard in everything — for our customers, our channel partners, and each other. Good enough is never good enough.

HEART It drives us forward. We bring genuine passion to the work. Heart is what separates going through the motions from making something worth being proud of. We care.

INTEGRITY