Founding GTM & B2B Sales Lead

About the Role

This is a rare opportunity to be the first dedicated GTM and B2B Sales hire at an early-stage healthtech startup based in Berlin. There is no playbook yet — you will write it. If you thrive in ambiguity, love building from zero, and want direct ownership over commercial outcomes, this role is for you.

What You'll Do

• Own the full commercial loop end-to-end: outbound, inbound, and partnerships

• Identify and close deals with employers, insurers, clinics, and corporate wellness buyers

• Structure and execute the go-to-market strategy for B2B channels

• Negotiate pricing, packaging, and contracts directly with founders and executive stakeholders

• Build and manage the B2B pipeline autonomously using modern sales tooling

• Feed real market signal back into product and pricing decisions

• Act as the voice of the customer internally to inform product and operations

What We're Looking For

Must-haves:

• 2+ years closing complex B2B deals in the €10k–€500k+ range with a proven track record

• Experience in healthtech, corporate benefits, insurance, or premium SaaS strongly preferred

• Native German and fluent English — German proficiency is mandatory, as most prospects are German-speaking

• Eligible to work in Germany without visa sponsorship (no sponsorship available)

• Comfort operating as a founding seller or first AE in a lean, founder-led environment

• Proficiency with modern sales tech stack: Attio, HubSpot, Clay, Apollo, n8n, Lemlist, Notion, Linear

• Experience building AI-first sales workflows and data-driven selling approaches

• Ability to source and manage pipeline autonomously — no SDR support to rely on

Nice-to-haves:

• Background in health-tech, corporate wellness, or insurance sales

• Experience leveraging customer feedback to shape product direction

• Familiarity with AI-driven outbound and automation tools

Compensation & Benefits

• Salary range: €50,000–€60,000 all-in OTE annually

• Full-time employment

• Early-stage equity opportunity (founding team hire)

Location