You will identify retention, loyalty and commercial opportunities, establish KPIs, and directly measure the effectiveness of our business decisions. At Farfetch, we value collaboration and innovation, and we are committed to providing a supportive, dynamic work environment where you can grow your career.
Drive Insights: Translate complex data into actionable business insights, communicating them effectively to senior leadership through clear reports and presentations.
Optimize Campaigns: Collaborate with the commercial team to design and execute promotional campaigns to drive incremental ROI.
Test & Learn: Design and implement A/B and multivariate tests to measure the incrementality of various promotions and customer touchpoints.
Build & Automate: Design, build, and automate reports and dashboards using industry best practices to support core business functions.
Identify Opportunities: Spot new loyalty, retention, and commercial opportunities based on exploratory data analysis, industry trends, and the competitive landscape.
Measure Success: Establish KPIs and apply analytical modeling techniques to measure incrementality for key strategic initiatives.
A fresh graduate or professional with 1-2 years of experience in a data analytics role, preferably in a tech company;
Strong analytical and quantitative skills; experience using data and metrics to test hypotheses, confirm assumptions, and measure success;
Expert in SQL. BigQuery experience is a plus;
Familiar with data visualisation tools such as Looker, Tableau, Google Analytics, Data Studio, PowerBI or Microstrategy;
Degree educated. A quantitative field is considered a bonus;
Advanced Excel knowledge;
Advanced in English, both written and oral;
Excellent written and oral communication;
Using R or Python for statistical modelling is a plus;
Experience in Customer Analytics or Commercial Analytics is a plus;
Curious about learning and applying advanced analytics techniques to solve business problems;
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