Senior Manager, Product Management - Data & Technology Solutions (DTS)

Why we're hiring: 

Our Data & Technology Solutions (DTS) team is seeking a Senior Manager, Product Management to lead the next phase of social platform integration and cross‑platform planning capabilities within tactical and activation planning.  

This role takes ownership of planning across social media platforms — spanning Meta, Google/YouTube, TikTok, Pinterest, and emerging platforms — and is accountable for turning platform integrations into tangible planning outcomes for agencies and clients.  You will define and deliver products that allow planners to plan holistically across social platforms and translate platform‑level signals into actionable planning recommendations   You will work closely with engineering, data science, design, and global stakeholders, while acting as a primary product contact with external platform partners.  

About Data & Technology Solutions (DTS):

WPP’s Data & Technology Solutions is the WPP’s unified global data products and technology team. We work with our agencies and clients to build data data-driven solutions and technology products to power marketing transformation.  

What you'll be doing: 

Reporting to the VP, Product Management, your responsibilities will include:

 

Product Strategy & Vision  

• Own the social media integrations and cross‑social planning roadmap within tactical planning   

• Define a clear product vision that connects platform integrations → planning intelligence → user outcomes  

• Prioritise capabilities that move beyond data access to decision‑grade planning outputs  

Planning Capabilities  

• Lead integrations with social and video platforms (e.g. Meta, Google/YouTube, TikTok, Pinterest, Amazon)  

• Partner with platform product and partnership teams to influence roadmaps, access to beta programmes, and unlock new capabilities  

• Champion an AI‑first approach to product design, ensuring AI is embedded at the core of planning, forecasting, and decision‑making workflows   

• Partner closely with data science and engineering teams to turn models, embeddings, and signals into trusted, usable planner experiences  

Product Delivery & Leadership  

• Innovate how products are built by leveraging AI across the product development lifecycle, including:   

• Problem discovery and insight generation  

• Rapid prototyping and experimentation  

• Personalisation of user experiences and outputs  

• Champion agile, outcome‑driven delivery favouring adoption and impact  

Stakeholder & Commercial Alignment  

• Partner with agency leadership, activation teams, and clients to ensure products solve real planning problems  

• Support go‑to‑market, enablement, and adoption strategies across regions  

• Contribute to commercial thinking, including packaging, positioning, and future monetisation  

 

What you'll need: 

• Product Development experience in AdTech, MarTech, or media platforms  

• Deep understanding of paid social and video ecosystems and how planners use them  

• Proven experience delivering API‑driven platform integrations at scale  

• Product judgement — able to translate complexity into clear user value  

• Experience working with data science, forecasting, or modelling teams  

• Demonstrable track record of successfully launching AI‑enabled products into production,

• Show measurable impact from AI implementations