Product Manager - Intraoperative Neuromonitoring (IONM)

Position Summary

For more than 40 years, Cadwell has built neurodiagnostic and neuromonitoring solutions with a single purpose: helping clinicians help patients. The surgical teams, neurophysiologists, and technologists who depend on Cadwell make consequential decisions, and the quality of those decisions is shaped in part by the tools we put in their hands.

As Product Manager - IONM, you will own the strategy, positioning, and lifecycle for Cadwell’s flagship product line and serve as the technical bridge between clinical vision and engineering execution. You will research market needs, define the product roadmap, present the business case to executive leadership, and work with R&D to translate that strategy into technically sound, executable development plans.

Cadwell holds dominant US market share, is actively expanding global access, and is launching a next-generation platform that will define the trajectory of IONM for the next decade. We are looking for someone with the clinical and technical fluency to effectively engage with the customers we serve, the business rigor to make difficult trade-off decisions, and the hands-on engagement with engineering to drive development from strategy through delivery.

Key Duties / Responsibilities

• Global Product Strategy & Roadmap Ownership: Define the global product strategy and maintain a multi-year product roadmap for the IONM product line that reflects market opportunities, competitive dynamics, customer needs, and Cadwell’s business goals. Align roadmap priorities across stakeholders including Domestic and International Sales, Clinical, Engineering, Operations, Regulatory, and Executive leadership.

• Backlog Ownership & Execution: Manage and refine the IONM product development backlog to align with roadmap and business priorities, ensuring the engineering team is always working on the most impactful features and maintenance tasks. Translate clinical workflows and user needs into clear features, testable acceptance criteria, and “Definition of Done” requirements.

• Product Lifecycle Management: Manage the full product lifecycle for the IONM product line, including new product introduction (NPI), version management, end-of-life planning, and phase-out decisions across the hardware, software, and consumables ecosystem.

• Voice of Customer (VOC) & Market Research: Conduct ongoing global market research, key opinion leader (KOL) engagement, clinical site visits, win/loss analysis, and competitive assessments to identify unmet needs and validate product direction. Translate findings into business objectives and actionable product requirements.

• Business Case Development: Build and maintain business cases for major product investments, including market sizing, revenue projections, cost analysis, and risk assessments. Present recommendations to leadership for investment and prioritization decisions.

• User Acceptance Testing (UAT): Lead functional validation and user acceptance testing to ensure products meet market needs and satisfy defined acceptance criteria prior to release.

• Go-to-Market & Launch Execution: Partner with Marketing, Sales, Clinical Education, Operations, and Regulatory to develop and execute go-to-market strategies for new product releases. Define positioning, messaging, pricing strategy, and launch readiness criteria.

• Regulatory & Compliance Oversight: Partner with the Quality and Regulatory Affairs (QARA) team to ensure product strategy aligns with applicable regulatory requirements and standards (FDA, CE, HIPAA, IEC 62304, etc.). Perform post-market surveillance activities per quality management system requirements.

• Clinical & Competitive Intelligence: Maintain current knowledge of clinical literature, competitive products, reimbursement trends, and emerging technologies relevant to IONM. Leverage insights to differentiate Cadwell’s offerings and inform roadmap decisions.

• Documentation: Create and maintain user-facing documentation, release notes, and functional requirements to support product training and regulatory compliance.

• Escalated Support Partnership: Provide expert clinical and functional guidance to service and support teams to help diagnose complex escalated customer issues. Distinguish between software bugs, hardware failures, and clinical misconfigurations, and identify potential product enhancements in the process.

• Other Duties: Perform other duties as requested, directed, or assigned.

Job Knowledge / Requirements

• Strategic Vision: Ability to synthesize market data, clinical needs, competitive intelligence, and business objectives into a clear, differentiated product strategy and roadmap.

• Technical Translation: Ability to decompose complex clinical workflows into logical, granular requirements and unambiguous specifications for engineering teams; sufficient technical fluency to participate meaningfully in architectural and feasibility discussions.

• Market & Customer Acuity: Ability to extract actionable insights from qualitative and quantitative customer research, clinical field visits, and competitive analysis to validate product direction and quantify market opportunity.

• Business Acumen: Proficiency in building business cases including market sizing, financial modeling, pricing strategy, and ROI analysis to support product investment decisions.

• Cross-Functional Leadership: Ability to lead without direct authority across Engineering, Clinical, Sales, Marketing, Regulatory, Operations, and Service teams to drive alignment and deliver results in a matrixed organization.

• Detail-Oriented Communication: Exceptional English written and oral communication skills; the ability to document product requirements, roadmap presentations, go-to-market plans, and technical specifications that are clear, actionable, and audience-appropriate.

• Systems Thinking: Ability to understand the full Cadwell portfolio and IONM product line ecosystems of hardware, software, consumables, and connectivity, including how strategic decisions in one area affect the broader solution and customer experience.

• Strong Prioritization Skills: Ability to make difficult trade-off decisions, manage a product backlog to maximize sprint value, and align stakeholders around priorities that maximize clinical value and business return.

• Regulatory Fluency: Working knowledge of medical device regulatory frameworks (FDA 510(k)/PMA, CE marking, ISO 13485, IEC 62304) sufficient to incorporate regulatory strategy into product planning and lifecycle decisions.

• Collaboration: Ability to complete work both independently and as an effective member of a team; adapt to changing market conditions, requirements, and business priorities while maintaining strategic alignment.

Education / Experience

• Education Requirements: Bachelor’s degree (BS) in Biomedical Engineering, Electrical Engineering, Computer Science, Life Sciences, or a related technical or clinical field is strongly preferred; an MBA or advanced clinical certification (e.g., CNIM, DABNM or equivalent) in combination with relevant professional experience will be considered.

• Experience Requirements: 5+ years of experience in product management, product marketing, or a related strategic role within a medical device, healthcare technology, or similarly regulated industry, including demonstrated experience working directly with engineering teams on product development and backlog execution. Candidates must demonstrate a clear ability to drive product strategy from market insight through commercial launch.

Preferred Qualifications

• Clinical Exposure: Experience with clinical IONM workflows and neurodiagnostic equipment; alternatively, a demonstrated aptitude for learning complex clinical workflows to bridge customer needs with product strategy.

• Industry Knowledge: Experience with medical device products that integrate hardware, software, and consumables.

• Global Commercial Experience: Exposure to international product launches, distributor management, and regional regulatory submissions (CE, Health Canada, TGA, or equivalent).

• Agile & Development Proficiency: Experience in a Product Manager or Product Owner capacity using Agile/Scrum methodologies and tools such as Azure DevOps or Jira; demonstrated ability to manage backlogs, lead requirement pruning sessions, and partner directly with engineering in an iterative development model.

Physical Requirements / Working Conditions

• Physical Demands: Positions working with Cadwell equipment may require reaching, bending, stooping, and lifting/carrying up to 50 pounds; finger dexterity for repetitive motions; auditory acuity; and visual acuity including color vision.

• Location: Remote with a strong preference to be located near a major domestic airport.

• Travel: Frequent travel to Cadwell headquarters in Kennewick, WA, clinical customer sites, trade shows, key opinion leader meetings, and commercial events is required (approximately 40–50%).

• Compliance: Role supported by a dedicated Quality and Regulatory (QARA) team; however, the PM must ensure product strategy and development execution adhere to clinical data integrity and medical device standards (FDA, HIPAA, etc.).

• Credentialing: May be required to register with a vendor credentialing service and complete a US federal background check for access to government facilities.

Cadwell Industries, Inc.