The Trade Desk is a global technology company and the world’s leading independent platform for digital advertising, with nearly 4,000 employees across more than 30 offices. Our technology helps advertisers reach the right audiences across the open internet — from streaming TV and podcasts to mobile apps, news, and more.

Advertising powers the content people love. By making it more transparent, effective, and responsible, we help support trusted journalism, quality entertainment, and creators worldwide. The world’s brands and agencies rely on us to reach their customers and grow their businesses responsibly.

The scale of our platform brings unique technical challenges — from processing massive datasets in real time to building systems that operate reliably on a global scale. When you work here, your impact is worldwide. We welcome diverse perspectives, encourage curiosity, and build teams that learn from one another. If you’re driven to solve meaningful challenges, we’d love to meet you.

What we do:

The People Solutions team connects the dots and delivers solutions by focusing on process, efficiency, and the people experience. We operationalize the moments that matter most to TTD’ers while delivering a best-in-class employee experience globally. We navigate complex issues in a dynamic environment as trusted advisors and partners.

In our lifecycle aligned model, People Solutions supports the full employee journey, from onboarding, to internal movement, to offboarding, ensuring consistency, clarity, operational rigor, and scalable global practice.

We are proud of the culture we have built. We value inclusivity, collaboration, continuous improvement, and the meaningful experiences that each individual brings to The Trade Desk.

What you’ll do:

The People Solutions Senior Generalist is an experienced HR professional who handles standard and complex casework, supports process optimization, and contributes to global improvements across the People Solutions function. You may serve as an escalation point for other team members, troubleshoot complex issues, and partner cross-functionally to ensure lifecycle processes operate efficiently and consistently.

You will work closely with one of the lifecycle People Managers (Onboarding / Movement, Offboarding / Employee Support).

This role reports to the Manager, People Solutions.

In this role you will:

Resolve standard and escalated, complex, or sensitive employee and manager inquiries across onboarding, mid-lifecycle changes, and offboarding.
Execute and troubleshoot complex systems issues, identifying root causes and escalating to the appropriate team for remediation.
Support (and at times lead) process design, SOP updates, and workflow improvements with a focus on automation, global scalability, and employee experience.
Contribute to the implementation and continuous enhancement of ServiceNow Lifecycle Events by validating workflows and ensuring consistent adoption.
Participate in cross-functional working groups with HRIS, Payroll, Legal, IT, TA, and People Partners to address lifecycle issues and optimize processes.
Monitor KPIs, SLAs, and case trends to identify operational gaps and recommend improvements to People Managers and the IC Manager (Lead).
May provide coaching, knowledge-sharing, and informal leadership to team members, supporting capability building across the team.
Support mid to complex projects, releases, and new initiatives requiring subject-matter expertise.
Understand and apply cross-functional knowledge of various teams for effective collaboration and employee support.
Operate with a high degree of confidentiality and demonstrate respect and due diligence in time sensitive situations.
Maintain current knowledge of employment laws, payroll processing and compliance requirements in region.
Support with ad-hoc administrative tasks and projects as needed.

Who you are:

4+ years of experience in HR operations, People Solutions, or HR shared services, with exposure to complex casework.
Expert-level experience in Workday (business process logic, troubleshooting, advanced transactions).
Strong experience with ServiceNow or similar ticketing systems.
Demonstrated ability to improve processes, author or revise SOPs, and support global standardization.
Excellent judgment, communication, and stakeholder management skills.
Comfortable working with high complexity, ambiguity, and escalations.
Strong project ownership and ability to drive tasks to completion.
Highly organized, detail-oriented, and committed to data accuracy and compliance.
Comfortable guiding peers, leading trainings or refreshers, and sharing knowledge across the team.
Adaptable, proactive, and curious—able to thrive in an evolving environment.

What Success in This Role Looks Like:

Complex cases are resolved with clarity, accuracy, and minimal escalation.
Workday and ServiceNow workflows run efficiently with minimal errors and reduced manual work.
Process improvements are implemented and documented effectively.
Peers and partners view you as a trusted expert for process questions and cross-functional problem solving.
Stakeholders see you as a proactive, thoughtful collaborator who drives operational excellence.
KPIs, data quality, and cycle times improve across assigned lifecycle areas.

#LI-JK1

In accordance with various US state laws, the range provided is the Trade Desk's reasonable estimate of the base compensation for this role. The actual amount may differ based on non-discriminatory factors such as experience, knowledge, skills, and location. All employees may be eligible to become The Trade Desk shareholders through eligibility for stock-based compensation grants, which are awarded to employees based on company and individual performance. The Trade Desk also offers other compensation depending on the role such as variable compensation-based incentives and commissions. Plus, expected benefits for this role include comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents, retirement benefits such as a 401k plan and company match, short and long-term disability coverage, basic life insurance, well-being benefits, reimbursement for certain tuition expenses, parental leave, sick time of 1 hour per 30 hours worked, vacation time for full-time employees up to 120 hours thru the first year and 160 hours thereafter, and around 13 paid holidays per year. Employees can also purchase The Trade Desk stock at a discount through The Trade Desk’s Employee Stock Purchase Plan.

The Trade Desk also offers a competitive benefits package. Click here to learn more.

Note: Interns are not eligible for variable incentive awards such as stock-based compensation, retirement plan, vacation, tuition reimbursement or parental leave

At the Trade Desk, Base Salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is

$70,500—$129,300 USD

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us at

Sr. HR Generalist

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