Sr. Lead Product Copywriter

Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. We are redefining healthcare by putting the customer first and delivering access to care that is affordable, accessible, and personal, from diagnosis to treatment to delivery. No two people are the same, so we provide access to personalized care designed for results. By normalizing health & wellness challenges and innovating on their solutions, we’re making better health outcomes easier to achieve. 

Hims & Hers is a public company, traded on the NYSE under the ticker symbol “HIMS.” To learn more about the brand and offerings, you can visit hims.com/about and hims.com/how-it-works . For information on the company’s outstanding benefits, culture, and its talent-first flexible/remote work approach, see below and visit www.hims.com/careers-professionals.

About the Role:

We are looking for an agile, experienced, data-minded Sr. Lead Product Copywriter to join the Creative Team while supporting growth initiatives across all categories. This dynamic role requires exceptional creative and conceptual thinking, sophisticated execution of high-impact initiatives, and proven leadership managing teams at scale.

The ideal candidate is fluent in leveraging AI tools, not just as a productivity aid, but as a genuine partner in ideation, content development, and workflow optimization. From accelerating experimentation to exploring new creative directions, you'll help set the standard for how our team integrates AI thoughtfully and effectively into the way we work.

Collaboration is the name of the game, and this individual will work closely with many cross-departmental stakeholders in Growth, Marketing, and Design. To us, a successful Sr. Lead Product Copywriter is someone who delivers transformative work that moves the needle on conversion and retention across our digital products. You won’t just be writing copy, you’ll be defining strategy, influencing organizational processes, and mentoring a team of senior product copywriters to do their best work.

You Will:

• Define and drive copy strategy for digital products including storefront, app, flow, and more

• Lead and mentor a team of senior product copywriters working across digital products such as online intake flows, app, subscription management, and beyond

• Own content strategy for product launches, experiments, and high-visibility initiatives

• Champion the integration of AI tools into copywriting workflows, ideation, and content development, establishing best practices and raising the bar for how the team works smarter and faster

• Serve as a senior cross-functional partner to product managers, product marketing managers, designers, developers, and other stakeholders, setting the standard for collaboration

• Synthesize and manage feedback from stakeholders at multiple levels, including executive leadership

• Deliver brand, marketing, and UX copywriting at the highest level while championing and evolving brand voice, tone, and direction

• Use your expertise as an insight-driven storyteller to elevate every asset you touch

• Champion editorial excellence, setting the bar for editing, grammar, and proofreading standards across the team

• Establish, evolve, and enforce brand and content guidelines organization-wide

You Have:

• 10+ years' experience in digital product copywriting, with at least 3 years in a senior leadership role

• Demonstrated ability to lead, grow, and inspire high-performing copywriting teams

• Deep experience collaborating with designers and managing complex multi-stakeholder projects

• Fluency with AI writing and productivity tools, with a demonstrated ability to incorporate them into creative workflows, experimentation, and ideation processes

• Strategic thinker with a strong track record in data-driven marketing and experimentation

• Proven ability to drive conversion- and engagement-focused experimentation at scale

• Skilled at influencing stakeholders and executive audiences through compelling creative rationale

• Strong ability to communicate the value of marketing and content strategies across all levels of the business

• Experience owning multiple high-priority projects simultaneously in a fast-paced environment

• Hands-on “player/coach” leadership style

• Ability to address delicate topics with clarity, empathy, and precision

• In-depth understanding of the healthcare, wellness, or CPG industry is a plus

Our Benefits (there are more but here are some highlights):

• Competitive salary & equity compensation for full-time roles

• Unlimited PTO, company holidays, and quarterly mental health days

• Comprehensive health benefits including medical, dental & vision, and parental leave

• Employee Stock Purchase Program (ESPP)

• 401k benefits with employer matching contribution

• Offsite team retreats

We are committed to building a workforce that reflects diverse perspectives and prioritizes ethics, wellness, and a strong sense of belonging. If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match.

Hims considers all qualified applicants for employment, including applicants with arrest or conviction records, in accordance with the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act, and any similar state or local fair chance laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Hims & Hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected] and describe the needed accommodation. Your privacy is important to us, and any information you share will only be used for the legitimate purpose of considering your request for accommodation.