Affiliate Marketing Manager

Role: Affiliate Marketing Manager

Location: London, United Kingdom

About the role:

This is a delivery-focused affiliate marketing role that combines hands-on campaign management with relationship building, performance analysis, and strategic growth activity. You'll support the Affiliate Manager across all affiliate-related operations, manage day-to-day partner engagement across the portfolio, and help build the infrastructure and partnerships that drive long-term channel growth.

Success in this role looks like a well-managed, growing affiliate portfolio, consistent performance against KPI targets, strong partner relationships at every tier, and clear, reliable reporting that stakeholders can act on.

What you will be doing:

• Affiliate Account Operations
  • Ensure smooth operation across all affiliate activities — running campaigns, monitoring key metrics, and identifying areas for improvement and optimisation
  • Monitor and analyse campaign results, producing weekly and monthly KPI reports with clear insight and recommendations for the client
  • Collaborate with the wider Marketing team to ensure the affiliate calendar and strategy remain aligned with the broader brand and communications plan
  • Support the Affiliate Manager with affiliate-related queries and monthly validation processes
  • Monitor affiliate profitability and performance, flagging risks and opportunities proactively
  • Audit publisher accounts and domains to ensure promotional codes and offers are accurately represented and exposure opportunities are maximised
• Partner Relationships
  • Maintain regular, proactive contact with affiliate partners across the portfolio — keeping them informed, engaged, and motivated to perform
  • Negotiate and optimise individual affiliate partnerships to ensure business objectives and ROI targets are consistently met
  • Build and maintain strong working relationships with Tier 2 and Tier 3 publishers, treating them as valuable long-term partners
• Portfolio Growth
  • Help build and manage the UK affiliate portfolio — supporting the creation, planning, and execution of acquisition and retention campaigns
  • Optimise affiliate channel revenue to meet annual targets, identifying and acting on efficiency and growth opportunities
  • Work with Partnerize to create gap analyses that identify new partnership opportunities and support recruitment of new affiliates
  • Conduct market and competitor research to inform growth strategy and support future planning
• Reporting and Insight
  • Deliver clear, concise, and reliable reporting on all affiliate activity to key stakeholders, both on a scheduled and ad-hoc basis
  • Work alongside the Data Analyst and Marketing Intelligence team to optimise affiliate performance and investment decisions
  • Use performance data to inform campaign refinement and strategic recommendations
• Budget and Financial Management
  • Track and report on affiliate channel spend and investment at a project level, supporting accurate budget management across the portfolio
  • Monitor commission models and ROI against targets, providing data-backed rationale for investment decisions
  • Support purchase order and invoice processing alongside the wider team, escalating discrepancies promptly

What you need to be great in this role:

• Proven experience in affiliate or influencer marketing management — with a track record of managing partner relationships, running campaigns, and delivering against revenue and ROI targets
• Strong understanding of the affiliate marketing industry: commission models, tracking solutions, publisher types, and platform mechanics
• Experience working with affiliate platforms such as Partnerize or equivalent
• Background in consumer electronics or a comparable e-commerce environment is an advantage
• Proficiency in MS Office — particularly Excel and PowerPoint — with the ability to produce clear, accurate, and stakeholder-ready performance reports
• Comfortable working with campaign data and translating performance metrics into actionable insight and recommendations
• Experience collaborating with data and analytics teams to optimise channel investment
• Demonstrated ability to build and maintain productive relationships with affiliate partners across tiers — including negotiation, ongoing engagement, and performance management
• Track record of developing partnerships that deliver mutual commercial value, with confidence in crafting and closing win-win solutions
• Experience managing multiple workstreams simultaneously in a fast-paced environment — prioritising effectively and resolving issues without losing momentum
• Strong written and verbal communication skills, with the ability to collaborate clearly across internal teams and external partners
• Proficiency with Gen AI tools relevant to affiliate marketing — including tools that support campaign reporting, partner communication, insight synthesis, and workflow management
• Experience building personal AI-assisted workflows to improve efficiency and reduce manual reporting workload
• Agentic approach to affiliate management challenges: able to break down complex performance problems, identify the most efficient path forward, and execute with consistency
• Ability to critically evaluate AI-generated outputs and apply sound commercial judgement before sharing or acting on them
• Familiarity with Partnerize or comparable affiliate tracking and management platforms
• Experience in consumer electronics, retail, or D2C e-commerce environments
• Knowledge of paid media or broader performance marketing channels
• Formal qualifications are welcome but not required. Equivalent experience counts, whether gained through work, study, volunteering, or self-directed learning.

Req ID: 17641
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