Industry Director, Automotive

Teads is seeking an Industry Director, Automotive to join our team in New York. In this highly strategic role, you will be responsible for driving revenue growth by developing and expanding deep partnerships with major automotive brands (OEMs) and their dedicated agency holding company units across the East Coast, while also serving as an overlay across Teads Automotive partnerships nationally.

You will play a critical role in identifying new revenue opportunities, building long-term client partnerships, and delivering innovative advertising solutions across video, CTV, programmatic, and data-driven offerings. The ideal candidate has an established network of automotive clients and a deep understanding of how to influence complex auto media buying structures.

What will you do?

• Drive Automotive Revenue: Own and exceed revenue targets on owned accounts by developing strategic relationships with automotive OEMs and their specialized agency holding company units across the East Coast market, while also supporting revenue growth across US Automotive.
• Deepen Agency & Brand Partnerships: Build and scale senior-level relationships with decision-makers at major agency networks managing key auto accounts (e.g., Omnicom, WPP, etc.) as well as directly with OEM brand leads.
• Deliver Strategic Insights: Act as a trusted advisor to automotive marketers by bringing them high-impact insights on automotive consumer journeys, CTV/video cross-screen measurement, and cookieless audience targeting (e.g., matching OEM first-party CRM data).
• Execute Joint Business Plans: Develop and negotiate multi-million dollar Joint Business Plans (JBPs) and upfront commitments with key automotive agency partners and enterprise clients.
• Cross-Functional Collaboration: Partner closely with internal teams—including Teads Studio (for custom interactive auto ad formats), Campaign Management, Insights, and Media Strategy—to deliver flawless campaign execution and measurable ROI (e.g., foot traffic, dealer visits, configuration completions).
• Market Presence: Represent Teads as an automotive subject matter expert in the US marketplace and at major industry events (e.g., Auto Shows, IAB, and auto-specific summits).

What Will You Bring to the Team?

• Industry Experience: 8–10+ years of digital media, ad tech, or advertising sales experience, with a minimum of 3–5 years dedicated specifically to the Automotive vertical.
• Established Rolodex: Proven track record and current, active relationships within major automotive brands and/or the agency teams that hold the keys to auto accounts (particularly within Omnicom and other large holding companies).
• Ad Tech & Media Fluency: Deep understanding of the digital advertising ecosystem, including programmatic buying, high-impact video, CTV, and advanced data/measurement strategies.
• Auto Tech Acumen: Familiarity with automotive-specific measurement tools and attribution partners (e.g., Polk/S&P Global, J.D. Power, Oracle/Datalogix, foot-traffic attribution) is highly preferred.
• Proven Performance: A verifiable history of consistently meeting or exceeding multi-million dollar revenue quotas through complex, consultative enterprise sales.
• Strong relationship builder with a reputation for credibility and trust in the marketplace

The pay range for this position is USD $280,000 to $325,000 annually including on target earnings. The actual amount offered may be higher or lower, based on non-discriminatory factors such as experience, job-related knowledge, skills, and abilities. In addition to salary, you may be eligible for our competitive benefits and perks to support you and your family as part of Teads’ total rewards package.

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