About Forma

The employee benefits landscape needs a reset. Companies invest millions annually in benefits that employees neither value nor use regularly. Forma, founded in 2017, set out to challenge this one-size-fits-all approach.

Forma's global lifestyle benefits platform enables companies to offer competitive packages while reducing costs and inefficiencies. While giving employees more choice and flexibility in spending their benefit allowances, the Forma platform saves HR, total rewards, and benefits professionals countless hours they would have spent managing and supporting multiple point solutions.

With Forma, companies can choose from a suite of products, including Lifestyle Spending Accounts, Health Savings Accounts, Health Reimbursement Arrangements, Flexible Spending Accounts, and more. These products allow companies to design and deliver customized benefits programs through a single platform. Employees can then spend account funds in three ways: The Forma Store, The Forma Visa Card, or claim reimbursement.

Forma has helped hundreds of renowned companies, including Stripe, UKG, lululemon, and Tripadvisor, to design equitable, scalable, and flexible benefits programs for nearly 1 million employees worldwide.

Forma is backed by Emergence Capital and Ribbit Capital. We have received numerous awards for our exponential growth, innovation, and as a "Great Place to Work."

About the Role

As a Marketing Contractor at Forma, you'll be the execution engine behind some of our highest-volume, most visible marketing work. This is a hands-on, maker role. You'll spend your time building, designing, and shipping campaigns for our Marketing team, where your output will directly impact pipeline and brand. You'll work closely with our Head of Marketing and collaborate with our team, and we expect you to feel comfortable using AI tools to expand your impact.

This is a part-time contract engagement at 20 hours per week.

You Will

• Own email execution end-to-end, translating campaign briefs into polished HubSpot email builds, coordinating QA, scheduling sends, and maintaining our promotional email calendar

• Upload and QA contact lists in HubSpot following established field mapping and hygiene standards; working hand-in-hand with our Demand Generation Leader to ensure marketing operations work is done with the utmost quality and care

• Support our organic LinkedIn presence by creating and posting content, monitoring engagement, and responding to comments to keep our brand active and responsive

• Design graphics for social posts, email headers, and event collateral; edit and repurpose webinar recordings into short-form clips for LinkedIn and other channels

• Handle specific event logistics including drafting and sending RSVP emails, building calendar invites, and coordinating swag and flyer distribution for field dinners and broker lunches

Preferred Skills

• 2+ years of hands-on marketing execution experience, ideally at a B2B SaaS company and even better if you have exposure marketing to Benefits, Total Rewards, or HR leaders

• Have built and sent emails in HubSpot — you know your way around lists/segments, enrollment, and send setup (not just reporting)

• Understand basic data hygiene principles and know when to ask a question before uploading a list

• Are comfortable in Canva or similar design tool and can produce clean, on-brand assets without a lot of direction

• Have experience with LinkedIn content creation and profile management

• Have done basic video editing — cutting clips, adding captions, trimming for social length

• Are highly organized, detail-oriented, and proactive about catching mistakes before they ship

• Actively use AI tools in your day-to-day work to produce sharper, more polished, and higher quality work than what you'd produce without it

• Can work independently and manage your own time across a ~20 hr/week engagement

At Forma, we value diversity, and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Duties and responsibilities may not all be covered in the description, or may change over time at the discretion of Forma.