Social Media Marketing Specialist (Night Shift) - Remote - Hybrid Set

Requirements

We're looking for a full-time Social Media Marketing Specialist to own day-to-day social media execution, content creation, and website updates. This role is about keeping our brand presence consistent, organized, and genuinely engaging across key platforms — with a real focus on building traction and growing our audience.

The brand is built around children and families, so we're looking for someone who genuinely connects with that world. If you light up when creating content for young audiences and understand what resonates with kids and parents alike, you'll fit right in with our team.

You'll work closely with a small, close-knit team that values clear communication, positive energy, and good vibes all around. We need someone who can hit the ground running, handle a busy workload without dropping the ball, and bring their own creative ideas to the table.

WHO YOU ARE

• You genuinely love kids and understand how to create content that resonates with young audiences and their parents

• You match our vibe — warm, positive, enthusiastic, and great to work with

• A true team player who shows up for the group, shares ideas openly, and makes collaboration feel effortless

• Interactive and engaging by nature — you bring energy to conversations, brainstorms, and content alike

• Deeply creative with a fresh perspective; you can take a simple idea and turn it into something scroll-stopping

• Not afraid to try something new — whether it's an emerging format, an untested content angle, or a bold idea, you lean in rather than hold back

• Extremely organized: you keep content calendars, asset libraries, and deadlines tight without being asked

• Able to drive real traction — follower growth, engagement, saves, shares — you know how to move the needle

• Comfortable handling a high volume of tasks and multiple priorities without losing quality or composure

• Receptive to feedback, proactive with ideas, and reliable without needing constant follow-up

• Available to start immediately

Key Responsibilities:

• Schedule and publish content across Instagram, Youtube, TikTok, Facebook, and LinkedIn
• Maintain a weekly content calendar with assets, captions, posting dates, and priorities
• Create posts, reels, stories, carousels, captions, flyers, and simple marketing materials
• Monitor comments and DMs, respond appropriately, and flag anything sensitive to the team
• Track performance metrics (engagement, reach, saves, clicks/CTR) and share clear, actionable updates
• Support campaign content for programs, events, launches, and marketing initiatives
• Assist with website updates — copy edits, link updates, page edits, and basic structural changes
• Keep the asset library organized and coordinate content deliverables with the team
• Ensure all content aligns with brand guidelines and the existing marketing plan

Requirements:

• 4+ years of hands-on social media management and digital marketing experience
• Proven track record of growing accounts and generating real platform traction
• Strong understanding of Instagram; working knowledge of TikTok, Facebook, and LinkedIn
• Experience creating diverse content: posts, reels, stories, carousels, graphics, and captions
• Good eye for aesthetics, formatting, visual consistency, and on-brand communication
• Comfortable reading basic analytics and turning insights into content improvements
• Strong written and spoken English
• Highly organized, self-directed, and responsive
• Prior startup or boutique team experience preferred
• Reliable internet connection required

TOOLS:
• Instagram
• TikTok
• Facebook
• LinkedIn
• Facebook
• Youtube
• Meta Business Suite
• Canva
• CapCut
• Lovable (no-code)
• Google Workspace
• Slack / Notion
• ChatGPT / AI tools

Schedule Full-time · 40 hrs/week · 9 AM – 5 PM ET.

Benefits

At MySigrid, we aim to ensure the professional and personal growth of all our employees:

• Vacation leave credits.
• HMO Package for the employee and two dependents.
• Reimbursable internet charges.
• Comprehensive training and continuous learning advantages.
• Opportunity to contribute to new technology and help develop a high-end system that assists humans by optimizing their work processes.
• High importance to work-life balance with the opportunity to work from home part of the week.
• Opportunity to venture into other areas of the business as you continue to contribute to the growth of the company.
• Be part of a dynamic team of specialists who openly and willingly share their knowledge with their colleagues.