Senior Manager, Web Development & Strategy

The Role

As Senior Manager, Web Development & Strategy at Iterable, you will own the strategy, execution, and continuous optimization of iterable.com, our most important owned marketing asset. You’ll lead a cross-functional team of web developers, UX, production, and SEO/AEO. You will be responsible for setting the vision for a site that drives pipeline, ranks for the terms that matter, and delivers a best-in-class experience for every visitor.

This leadership role merges sophisticated program management with high-level marketing strategy, stakeholder orchestration, and team guidance to execute high-impact initiatives. You will implement structural rigor, optimized workflows, and industry-leading standards across our global web organization.

Key Responsibilities

Web Strategy & Roadmap

• Own the iterable.com roadmap, balancing short-term conversion priorities with long-term site architecture and experience improvements
• Define and maintain a clear website strategy aligned to pipeline goals, organic growth targets, and brand standards
• Translate business objectives from marketing, sales, and product into web initiatives with clear scope, timelines, and success metrics
• Establish a test-and-learn culture with a structured experimentation roadmap to continuously improve conversion performance

Team Leadership

• Lead, mentor, and grow a cross-functional team spanning web development, UX/design, production, and SEO/AEO
• Set clear priorities, manage workload across the team, and remove blockers to keep execution moving
• Build a high-performing team culture that values craft, data-informed decisions, and rapid iteration
• Partner with recruiting and HR to grow the team as business needs evolve

Conversion Rate Optimization

• Own CRO strategy across the full site—from homepage to product pages to high-intent landing pages
• Design and run A/B and multivariate tests to improve key conversion metrics including MQL rate, demo requests, and free trial sign-ups
• Analyze visitor behavior, funnel drop-off, and engagement data to surface optimization opportunities
• Partner with demand generation to ensure campaign landing pages are built for performance and aligned to audience intent

SEO & AEO

• Oversee SEO strategy and ensure the team is executing against a roadmap that improves organic visibility for priority keywords
• Lead the evolution of Iterable’s answer engine optimization (AEO) strategy as AI-driven search continues to reshape how buyers find solutions
• Ensure technical SEO foundations are maintained across site migrations, redesigns, and new page launches
• Partner with content and product marketing to align SEO content strategy with pipeline and awareness goals

Development & Technical Oversight

• Oversee front-end and full-stack web development work, ensuring code quality, performance standards, and accessibility compliance
• Own site performance metrics including page speed, Core Web Vitals, and uptime, and drive continuous improvement
• Evaluate and manage the web technology stack, CMS, and third-party tools that power the site
• Ensure the site is built to scale—supporting rapid campaign launches, localization, and personalization requirements

UX & Experience Quality

• Champion a user-first approach to web design and information architecture across all site sections
• Oversee UX research and usability testing to inform design decisions and validate changes before launch
• Maintain consistent brand and experience standards across all web properties
• Ensure accessibility (WCAG compliance) is a non-negotiable part of every build and update

Analytics & Reporting

• Define and own the web analytics framework—ensuring clean data, accurate attribution, and actionable dashboards
• Report regularly to the marketing leadership team on site performance across pipeline contribution, organic traffic, conversion rates, and technical health
• Identify trends, anomalies, and opportunities in site data and translate them into prioritized action

What We’re Looking For

Experience & Background

• 7+ years of experience in web strategy, digital marketing, or web development, with at least 2–3 years in a team leadership role
• Proven track record of owning a B2B SaaS marketing website and driving measurable improvements in organic traffic and conversion
• Experience leading cross-functional web teams including developers, designers, and AEO/SEO specialists
• Deep familiarity with modern web technology stacks, CMS platforms (e.g., WordPress, Webflow, or similar), and front-end development practices
• Strong command of SEO fundamentals and hands-on experience evolving strategy in response to AI-driven search changes

Skills & Competencies

• Strong analytical skills with experience using tools like Google Analytics 4, Looker, Hotjar, or similar
• Solid understanding of CRO methodology, A/B testing platforms, and experimentation best practices
• Ability to communicate technical concepts clearly to non-technical marketing stakeholders
• Excellent project management skills with the ability to prioritize across a high-volume, fast-moving backlog
• Experience with web accessibility standards and performance optimization (Core Web Vitals, page speed)

Personal Attributes

• Strategic thinker who can zoom out to set vision and zoom in to review a pull request
• Data-driven and outcome-oriented—you measure everything and optimize relentlessly
• Strong leader who builds trust with their team and credibility with senior stakeholders
• Comfortable with ambiguity and able to build structure, process, and clarity where it doesn’t yet exist
• Collaborative and low-ego, energized by cross-functional work across marketing, product, and engineering

Success Metrics

• Organic traffic growth and keyword ranking improvements for priority terms
• Website conversion rates across key actions (demo requests, free trials, MQL rate)
• Pipeline sourced or influenced by web and organic channels
• Core Web Vitals scores and overall site performance benchmarks
• Experiment velocity and win rate across CRO testing program
• Team health, retention, and on-time delivery against web roadmap

Perks & Benefits

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Community Impact Days
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance
• Monthly Professional Development allowance
• Pre-tax commuter benefits
• Complete laptop workstation

The US base salary range for this position at the start of employment is $148,000 - $220,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.

Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.