Lifecycle Marketing Manager

About Us

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist—the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.

The Role

We are seeking a strong, strategic, and data-driven Lifecycle Marketing Manager to maximize value, adoption, and retention of our paid customer base. In this high-impact IC role, you will be the strategic owner and execution powerhouse behind our core customer communication vehicles, including our monthly newsletter, survey programs, critical system notices, and in-product messaging (IPM).

The ideal candidate treats lifecycle marketing as a science. You have a proven track record of independently running critical customer-facing programs, navigating cross-functional priorities with confidence, and using rigorous experimentation to drive product value while protecting our paid base from message fatigue.

Responsibilities

• Core Communication Vehicles: Lead the execution and optimization of recurring customer-facing touchpoints, transforming our newsletters and community updates into high-value engines for product discovery.
• Feature Adoption Workflows: Partner closely with Product teams to identify low-adoption features and design multi-channel behavioral flows (Email, IPM, SMS, Push) that guide users to deeper product utility and habit formation.
• Survey Program Architecture: Centralize and manage cross-functional research and feedback requests (Product, Research, etc.), transitioning them from reactive, one-off sends into a structured, automated lifecycle feedback program.
• Critical & System Announcements: Serve as the dedicated owner for all high-stakes, time-sensitive system notices and compliance updates, ensuring absolute accuracy and delivery to the paid base.
• Onboarding Execution Support: Partner with the Lifecycle Lead to build, test, and optimize the automated workflows and messaging assets that power our early lifecycle and onboarding experiences.
• Rigorous Experimentation: Maintain a continuous A/B testing roadmap focused on cadence, copy optimization, and channel selection (Email vs. IPM) to maximize feature utilization.
• Audience Governance & QA: Monitor overall base health, deliverability trends, and engagement metrics while running a strict, "zero-fail" QA process before any critical or automated send.

Desired Skills & Experience

• Experience: 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on customer communication and retention in a SaaS or subscription environment.
• Technical proficiency: Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo).
• Analytical expertise: Strong knowledge of performance metrics and experience using data tools (e.g., Tableau, Mixpanel ) to analyze campaign health and trends.
• Stellar attention to detail: A proven track record of managing complex target lists, exclude logic, and meticulous segmentation frameworks with a zero-error tolerance.
• Channel versatility: Strong tactical execution skills across Email and IPM, with an acute understanding of how to tailor micro-copy and context to each distinct channel.
• Strategic & tactical balance: Ability to design a clean, cross-functional communication workflow while remaining excited to roll up your sleeves, build campaigns, and troubleshoot technical triggers daily.
• Cross-functional confidence: Proven ability to interface with Product, User Research, and Support teams to manage competing internal priorities and protect the customer experience.
• AI acuity: Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus

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Benefits

We offer a competitive benefits program including:

Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)

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Thank you for your interest in opportunities at SimplePractice LLC (“SimplePractice” or “us” or “we” or “our”). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.

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