
Lifecycle & Support Communications Specialist
Geotab
Posted about 4 hours ago
Who we are:
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Lifecycle & Support Communications Specialist who will own the execution and governance of transactional, operational, and support-related customer communications across the global customer base. This role ensures that service notifications, operational updates, compliance communications, and system-triggered messages are delivered accurately, on time, and in alignment with the broader Customer Marketing lifecycle framework.If you love technology, and are keen to join an industry leader — we would love to hear from you!
What you'll do:
As a Lifecycle & Support Communications Specialist your key area of responsibility will be to own the execution and governance of transactional, operational, and support-related customer communications across the global customer base. Working under the direction of the Senior Manager, Retention & Success, this role translates operational requirements into scalable communication programs, safeguards channel integrity, and ensures that customer-facing communications protect trust while reinforcing value throughout the post-sale lifecycle.
How you'll make an impact:
-
Execute operational, transactional, and service-related communications including outage notifications, maintenance alerts, migration messaging, compliance updates, and product notices.
-
Partner with Support, Product, Engineering, and Customer Care teams to gather requirements and deploy structured communications tied to operational triggers.
-
Build and deploy lifecycle communications within approved automation platforms in coordination with the Marketing Automation function.
-
Maintain communication playbooks and standardized templates for operational and support events.
-
Conduct QA on messaging, segmentation, and trigger logic to ensure accuracy and compliance.
-
Monitor delivery performance and engagement metrics for operational communications and provide reporting insights to Retention & Success leadership.
-
Support migration, onboarding, and risk mitigation communications through structured execution.
-
Ensure compliance with global communication standards and regulatory requirements.
-
Contribute operational insights to lifecycle planning discussions and retention initiatives.
-
Manage communication escalations during high-priority operational events.
What you'll bring to the role:
-
3+ years work experience in email marketing, digital customer experience, or a similar role.
-
2+ years hands-on experience using Salesforce Marketing Cloud, building journeys and automations, writing queries, creating email programs/campaigns, and reporting.
-
Experience executing lifecycle, transactional, or operational communications in a SaaS or subscription-based environment.
-
Strong understanding of customer support and service communication workflows.
-
Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Gainsight).
-
Ability to manage time-sensitive communications with precision and attention to detail.
-
Knowledge of email compliance standards (GDPR, CAN-SPAM, etc.).
-
Strong cross-functional collaboration skills.
-
Analytical mindset with ability to interpret engagement and delivery metrics.
-
Excellent written communication skills and operational documentation discipline.
Why job seekers choose Geotab:
Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program
*The above are offered to full-time permanent employees only
How we work:
The annual base salary for this position is the expected annual salary for this role, and may be subject to change.
Job details
Jobr Assistant extension
Get the extension →