Product Growth Lead, International

How we think about marketing

At Euc, marketing is about capturing attention and turning it into real growth.

We're not here to chase perfect CTRs or vanity metrics. We're here to grow the business by finding where our audience is, grabbing their attention, and telling stories that drive action.

We move fast. Really fast. Because when ideas ship quicker, we learn quicker, make bolder bets, and don't waste months on "safe" campaigns that never move the needle.

Here's how we think:

• Creative wins. We don't have exclusive access to channels, so great storytelling is how we stand out and earn attention
• Speed matters. Fast tests beat perfect plans. We ship early, learn fast, and move on
• Fit matters. A good idea needs to match the channel. We tailor stories to the format, and we're ruthless about what we let run
• Data is a compass. We ask why, not just what. Trends are more useful than daily swings. Insight plus action equals impact
• We focus on outcomes, not channels. If Meta works, we scale it. If WhatsApp drives conversion, we focus here. No channel loyalty. Just growth

What's next?

We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones with a 90-day window per market to hit target CAC.

Paid attention only pays back if the journey that follows it converts. We're hiring a Product Growth Lead for the international team to own that journey, the experience from landing page to paid order, and to build the experiments and funnels that turn intent into patients across every market we operate in.

You'll lead a team of product managers and engineers, with lifecycle and design alongside you, and partner closely with the performance and website teams who bring the traffic. You'll report to the Director of Product Growth and work closely (dotted line) with the Head of International Growth and Performance.

About the role (what you'll be doing)

We're looking for a leader who can build the most thoughtful, effective conversion journey in digital health, and the team and culture to keep improving it. We're a lean team, so this is a hands-on leadership role. You'll set the direction and do the work, leading the team while staying close enough to design tests, review the funnel, and ship alongside them.

Starting treatment isn't a simple transaction. It's a decision shaped by emotion, uncertainty, and often years of hesitation. In healthcare the real barrier isn't just process or price, it's fear, confusion, and a lack of clarity about what comes next. Your job is to turn that hesitation into confidence, at scale, across multiple markets.

You'll:

• Own the conversion journey from landing page to paid order for Juniper across our international markets, along with the experiment roadmap that improves it
• Lead a team of product managers and engineers, with lifecycle and design alongside, to ship high-quality experiments and funnels quickly and learn from every one
• Build and scale an experiment-driven culture: rapid testing, clean reads, strong data governance, and documented learnings shared with leadership
• Operationalise the product growth strategy into a prioritised roadmap aligned with our OKRs, balancing quick wins against bigger funnel bets
• Stand up conversion and funnel parity in new market launches so a new market reaches the experience quality of a mature one fast
• Go deep on the patient: the science, the product, the data, and conversations with patients and patient-facing teams, to find what builds trust and what creates friction
• Partner across the business: performance and search who bring the traffic, design and engineering who ship the work, lifecycle on the handoff, clinical operations on consult-paid to order-paid, and commercial finance on the unit economics
• Own the conversion reporting cadence for your markets, turning test outcomes into insight and next steps the wider team can act on
• Recruit, coach, and grow the pod: clear goals, deliverables, and feedback rhythms, with a high bar for craft
• Share learnings across markets so what works in one place reaches the others quickly

This role is ideal for someone who wants to both lead and stay hands-on, not pick one or the other. You'll be measured on conversion performance across your markets, the speed with which new markets reach a high-quality funnel, the volume and clean-read rate of your experiments, and the strength of the team you build.

About you (who you are)

You're a conversion or product growth leader who has built and run experiment programmes and the teams behind them. You think in funnels and patient psychology as fluently as in test design and data.

You'll likely bring:

• 6+ years in conversion rate optimisation, experimentation, or growth and product roles, with time spent leading or building a team
• A track record of owning a conversion funnel end to end (landing page to purchase) and moving it with a structured experiment programme
• Experience managing cross-functional squads (product managers, engineers, designers) and setting the goals, rhythms, and quality bar that make them effective
• A clear communicator with a creative instinct: a sharp eye for copy, UX, and journeys that convert because they speak to how people feel, not just because they function
• An analytical, tool-savvy approach: comfortable turning performance data into strategic calls, choosing the right experimentation and analysis tools, and reading a test honestly
• Genuine curiosity: you interrogate the system when metrics are off track, and when they're ahead you ask whether the win can be replicated before celebrating it
• Comfort with ambiguity and several markets at once: you can take a vague problem and a launch deadline and turn it into a defensible plan and a team that ships it
• Commercial framing: you understand CAC, LTV, payback, and how conversion moves the unit economics
• Hands-on instincts: in a lean team you're happy to design a test, write the doc, and dig into the data yourself, not only direct others

Bonus points if you also bring:

• Healthcare or other regulated-industry experience
• Multi-market or international experience (Europe, APAC, or LATAM)
• Experience standing up conversion or product growth for a new market or brand, not just operating an existing one
• Comfort with SQL or BigQuery, even at a basic query-modify level
• Familiarity with experimentation platforms and clean experiment design (power, clean reads, guardrail metrics)
• Lifecycle or CRM literacy, and a feel for where paid, product, and lifecycle hand off
• A second language relevant to one of our markets
• Fluency with Claude Code or other AI workflow tools. You use AI to make yourself and your team faster, smarter, and more rigorous, not to replace the thinking

What this role is and isn't

It helps to be upfront about who this role is and isn't for, so we don't waste anyone's time:

• It's a leadership and hands-on role. We're a lean team, so you'll grow a team and a roadmap and stay in the work yourself
• It isn't a single-market role. You'll work across markets and help launch new ones, so you're comfortable holding several at once
• It isn't a hands-off strategy role. You'll stay close to the funnel, the data, and the work, even as you lead through others
• It isn't a pure acquisition role. Paid sits with the performance team. You own what happens after the click, the journey that turns attention into patients
• It isn't a stable-playbook role. The funnel, the markets, and the tools change quickly, and you'll enjoy building the playbook as you go

Why join Eucalyptus?

• Make real impact, fast. We move quickly, build in the open, and learn by doing. You'll help deliver real health outcomes for real patients from day one
• Operate at scale. Build and lead conversion for one of the world's fastest-growing health companies across multiple countries
• Be supported to grow. Regular feedback, professional development budget, and access to senior operators who'll challenge you to get better
• Work with incredible people. High talent bar. No ego. Serious care for the mission
• Global exposure. Access to markets, brands, and categories that would take years to reach elsewhere

Perks and benefits

• Hybrid working (3 days a week in our Old Street office)
• Annual professional development budget
• Equity options so you share in our growth
• 25 days holiday plus bank holidays
• Wellness allowance
• Enhanced parental leave (20 weeks paid for primary carers)
• Fun, frequent socials (our last winter party was in Paris)
• Your own MacBook, setup, and Euc swag