Overview

As a Senior Product Manager at Phia, you'll help define and build the future of AI-powered shopping. You'll own major product initiatives from strategy through execution, working closely with Engineering, Design, Data, and Leadership to identify opportunities, solve complex user problems, and deliver experiences that drive meaningful business impact.

This role is equal parts strategic and hands-on. You'll be responsible for shaping product direction, making thoughtful prioritization decisions, and leading cross-functional teams to ship high-quality products at startup speed. You'll work directly with company leadership and have significant influence over what we build, why we build it, and how we measure success.

We're looking for someone who combines strong product intuition with analytical rigor, thrives in fast-moving environments, and is excited to help build a category-defining consumer AI company.

About Phia

Phia is building the AI layer that connects consumers and brands, powering a personalized shopping agent that translates real-time consumer intent into trusted product discovery. Launched in April 2025, Phia has surpassed 1 million users in under a year and partnered with 8,200+ retail brands, representing billions in annual gross merchandise volume. Each month, Phia drives millions of dollars in sales for brands and has achieved 11× revenue growth since launch, with partners seeing higher conversion rates, stronger new customer acquisition, increased average order value, and significantly reduced return rates.

Phia’s core experience is an AI shopping agent embedded directly within users’ natural shopping flow, delivering real-time insights that help users make smarter, more confident purchase decisions.

Phia is a small, high-ownership team building at startup speed. If you want to ship at high velocity, solve complex problems in consumer AI and commerce, and have clear ownership from day one, this is the place to do it.

What You Own

• Own product strategy, roadmap, and execution across key areas of the Phia platform

• Identify opportunities through user research, product data, market insights, and business priorities

• Partner closely with Engineering and Design to define, prioritize, and deliver high-impact product initiatives

• Lead products from concept to launch, balancing user needs, technical complexity, and business goals

• Define success metrics and use experimentation, analytics, and user feedback to guide decision-making

• Drive alignment across stakeholders and communicate product priorities, tradeoffs, and outcomes

• Help establish and scale product processes as the company continues to grow

• Mentor and influence product thinking across teams

Qualifications

• 5+ years of product management experience, preferably building consumer-facing software products

• Proven track record of leading cross-functional teams and shipping successful products from concept to launch

• Strong product judgment and ability to turn ambiguous problems into clear, actionable plans

• Experience using data to inform decisions and measure product impact