Trade & Brand Marketing Manager

This role is a Hybrid Role: Employees are expected to work from our London office 3 days per week and may work remotely the remaining days.

Overview:

A Brand Champion for the Revlon Professional and American Crew portfolio, responsible for driving omni-channel growth across salons, wholesalers (B2B), pro-retail and e-commerce B2C) in the UKI market. The role bridges global brand strategy with local commercial execution, owning trade activation, in-store excellence and 360° consumer campaigns to accelerate visibility, conversion and sell-out in a fast-scaling retail and B2C landscape.

Omni-Channel Trade Activation & In-Store Execution: Design and deliver omni-channel trade activation plans across B2B and B2C customers, maximizing sell-out, loyalty and market share.

• Partner closely with Sales, Area Managers, Distributors and key customers to align brand priorities with promotional calendars and commercial objectives.
• Lead the development and execution of Point of Sale, Visual and Merchandising solutions, ensuring consistent, premium brand presence across direct and indirect customers.
• Brief and manage agencies to deliver clear, effective assets on time and within customer timelines.
• Track performance and ROI of trade activity, translating insights into optimization plans.

Pro-Retail & E-Commerce Growth: Drive growth of pro-retail and e-commerce as strategic omni-channel levers for recruitment, visibility and conversion.

• Lead trade marketing and e-trade strategies with key partners (e.g. Boots, Tesco, Savers, e-tailers), spanning in-store and digital touchpoints.
• Own merchandising strategies including shelf layouts, planograms, permanent and promotional displays, and seasonal activations.
• Develop, localize and optimize PDP content (copy, visuals, claims, SEO) ensuring data accuracy and best-in-class execution across platforms.
• Monitor performance KPIs (traffic, conversion, rankings, sell-out) and recommend growth-driving actions.

Brand Campaigns & NPD Execution: Lead 360° omni-channel campaigns driving end-consumer engagement and retailer conversion across in-store, Retailer.com, OOH and sampling.

• Act as project lead across Sales, Demand Planning, Digital Marketing, Education and agency partners.
• Own local NPD execution, including launch support, SKU transitions and planogram updates, ensuring strong sell-in readiness.
• Equip Sales teams with clear NPD updates and presentation materials to support commercial success.
  Management of trade, PR and press sampling

Commercial & Operational Ownership: Full accountability for Brand Support / A&M budgets, including activity P&Ls, PO management and ROI tracking.

• Present clear overviews of activity plans, investment & performance to internal stakeholder & external customers.
• Leverage shopper, market and e-commerce insights to refine UKI omni-channel portfolio and GTM strategy.
• Manage vendor relationships, SAP process, product data, local stock forecasts to ensure operational excellence.

Who you are:

• Strong trade and operational marketing experience within Beauty or Professional Hair, across omni-channel environments.
• Proven delivery of in-store execution, e-trade content and integrated campaigns.
• Advanced Microsoft Office skills; SAP and Salsify experience advantageous
• Confident communicator able to influence senior stakeholders, agencies and customers.
• Passion for professional hair and the stylist community, with curiosity for market trends.

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Applicant Data Protection Disclosure:

When you apply to a job on this site, the personal data contained in your application will be collected by Revlon Consumer Products LLC (“Controller”), and its operating affiliates. Revlon Consumer Products LLC's data protection officer is Monica Fahnhorst, who can be contacted at [email protected]. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating, and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

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