Lyra is a collective of brands in the Personal Care and Family categories, dedicated to caring for our customers and their loved ones. Our trusted brands are designed with comfort, quality, and transparency first, because we believe everyone should experience care done right.

NOTE: This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.

We are looking for a Lifecycle & Retention Marketing Strategist to own and elevate our customer lifecycle and retention programs across email, SMS, and direct channels for EVER Skincare, Nuvadermis and Trilastin! You will be the driving force behind reducing churn, deepening customer loyalty, and converting one-time buyers into long-term subscribers. This role reports into the General Manager of Personal Care.

### What you'll do

Optimize batch & blast email campaigns to improve content, increase send velocity, and grow click and engagement rates

Lead VIP and loyalty program management, including strategy development and day-to-day execution

Drive new customer conversion through an effective welcome strategy and retargeting of site visitors via retention tools

Convert one-time purchasers into subscribers and upsell customers into routines and cross-sell new cohorts

Overhaul existing email journey strategy to improve customer retention and increase revenue generated from automated flows

Develop and implement a robust churn mitigation strategy, activating and optimizing all available levers including Recharge Flows, winback campaigns, passive churn recovery, and direct mail

Own SMS strategy and execution end-to-end

Support additional marketing channels as needed, including copywriting, organic social, and lead generation

Create and deliver email briefs to creative team on a 45 day cadence, owning project management for all creative assets from inception to delivery

Deliver regular performance reporting across retention channels

### Requirements:

2 - 4 years of experience in lifecycle marketing, retention, or CRM, ideally at a DTC or subscription brand

Hands-on experience with email and SMS platforms (e.g., Klaviyo, Postscript, Retention.com)

Familiarity with subscription management tools such (SKIO experience preferred)

Strong understanding of churn dynamics and lifecycle segmentation

Ability to develop strategy and execute independently

Experience with loyalty or VIP program management

Analytical mindset with comfort reading performance data and translating it into action

Strong copywriting skills; experience with organic social or paid channels a plus

Self-driven to create low-lift creative assets independently, whether through Canva or other graphic design programs

Our Commitment to Diversity and Inclusion

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Lifecycle & Retention Marketing Strategist

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