Brand Copy Lead (m/f/d)

About Yepoda

Clean K-Beauty Innovation. No compromises.
Yepoda is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping Yepoda's story every day.

The Opportunity

At Yepoda, we believe great copy doesn't just describe — it connects, converts, and builds a brand people want to belong to. As our first Brand Copy Lead, you'll own the words that bring Yepoda to life across every touchpoint — from a campaign headline that stops the scroll, to packaging claims that earn trust at shelf, to performance ads that drive a click at scale.

This is an exciting opportunity to shape our brand voice. You'll work directly with our Head of Creative to define what copy means at Yepoda; evolving our tone of voice, building the systems and guardrails to protect it, and ensuring it flexes intelligently across our growing brand ecosystem. You'll be the creative conscience for every word that leaves this building.

If you're a seasoned copy strategist and tone of voice owner who loves beauty, thinks in brand, and knows where to leverage AI so creativity can go further — we want to meet you.

Your Tasks

• Own and define Yepoda's tone of voice: articulate, document, and evolve a clear, distinctive TOV that reflects the Yepoda brand, bringing to the forefront our K-Beauty roots, our clean credentials, and our personality

• Build and maintain a TOV guide that acts as a practical, living resource for the Creative team and cross-functional partners

• Champion copy quality and brand distinction across every output, from major campaign to micro-copy

• Write and oversee copy for campaigns, brand activations, product launches, and editorial content

• Ensure TOV adaptation is thoughtful and channel-specific — what works on organic social won't work on packaging, and you'll know the difference instinctively

• Own copy for packaging and retail environments, navigating compliance and regulatory requirements with confidence and creativity

• Collaborate with Performance Marketing and CRM teams to deliver high-volume copy that converts — using AI tools and prompt engineering to scale without losing brand integrity

• Establish clear workflows, briefing standards, and review processes for copy across the business

• Act as the internal copy expert and educator — upskilling teammates and setting the bar for what great looks like

• Brief and manage freelance copywriters when needed, ensuring consistent output against TOV

• Work in close collaboration with creative partners to shape concepts together, not just respond to briefs

• Build strong relationships with key stakeholders to drive impactful TOV in customer facing touchpoints

• Stay deeply connected to the beauty landscape, D2C trends, and the conversations our customers are having

Your Profile

• 8+ years of copywriting and brand voice experience, with a strong track record in beauty, skincare, and/or retail brands

• Fluent in English

• A portfolio that demonstrates range — from brand-building campaigns to high-converting performance copy, you've done both well

• Deep fluency in D2C brand building: you understand the full customer journey and know how copy drives acquisition, retention, and loyalty at every stage

• Proven experience with compliant copy in regulated categories (cosmetics, beauty claims) — you know how to write with authority without losing personality

• AI-forward working style: you're already using AI tools and prompt engineering to scale and ideate, and you're curious about pushing this further

• A strategic mind paired with executional excellence — you can set the vision and write the copy yourself

• A strong point of view on what makes a brand voice distinctive, and the conviction to defend it

• Excellent collaborator and communicator — comfortable working across Creative, Marketing, E-Commerce, and Product teams

• A genuine love of beauty and skincare — you're the person who actually reads the INCI list

Nice to Have

• Experience working with Sephora or other major retail partners on in-store and digital copy

• Familiarity with CRM platforms and lifecycle copy strategy (welcome flows, retention, win-back)

• Experience building a copy function or TOV framework from scratch

• Multilingual skills — English is our working language, but French, Italian or other European languages are a plus

What We Offer

• Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.

• Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.

• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.

• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.

• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.

• Employee Discounts: You’ll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!

• Unique add-ons: Enjoy an Urban Sports membership package to help you stay active and healthy.

Would you like to be part of the team? Then we'd love to hear from you! 🫰✨

Make sure to apply by clicking on the “Apply for this job” button below. Please upload your CV and Cover Letter in English language.