VP Analytics

1954 - VP ANALYTICS

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data, analytics, product and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of analytical thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Our UK Analytics team is one of our strongest globally, with 120 Analysts providing WPP Media’s clients with a full range of Analytics services that make tangible differences to our clients. There are three key teams within Choreograph Analytics UK:

1. Modelling team – this is the largest part of the team and is responsible for all of our modelling work, including MMM, brand health modelling, RBA and other bespoke modelling solutions. Most of this team’s work is out of scope and sold in as paid for additional service to our clients.
2. Analytics Consultancy – this part of the team conducts most other forms of day-to-day analytics for our clients, often working closely with the modelling team, but not undertaking the modelling themselves. Their responsibilities are broad and are centred around embedding analytics into our day-to-day media planning. Their responsibilities include helping clients with their measurement frameworks, using the modelling work done by our teams or external agencies, owning the test and learn roadmap, setting up and measuring media tests and adding the insight to our PCAs. This team is often included directly in our media planning fees, with many people fully FTE’d on clients. Their time is also sold on a project basis. Sitting within this team are our three Agency Leads, each one acting as the main point of contact between the agency client teams and all our UK Analytics team.
3. Data Science & Solutions team – the smallest, but still crucial part of the team. This team have two key roles. Firstly, they deliver any modelling outside of that undertaken in the Modelling team. Secondly, they build bespoke tools and solutions for our UK team, which assist the other Analytics teams.

Position Overview

WPP Media’s clients are organised into four agency groups in the UK market – EssenceMediacom, Mindshare, T&P and Wavemaker. Each agency team will have its own dedicated Choreograph Analytics Agency Lead. These four roles are all part of the Analytics Consultancy and report into the Head of the Analytics Consultancy.
The Agency Lead for EssenceMediacom is the agency’s single point of contact for all Analytics requirements from Choreograph. They will work with the wider Analytics Consultancy team and the Modelling team and where relevant, to ensure the timely and quality delivery of all of Choreograph’s Analytics services for EssenceMediacom.
This will account for 80% of the EssenceMediacom Agency Lead’s time, with the remainder being dedicated to other senior responsibilities for the central Choreograph Analytics team, TBD. A significant part of the 80% will be funded by client retainers, with small percentages of c.5-10% across key clients.
Summary of time commitment:
• 80% as the EssenceMediacom Agency Lead, of which:
• 30% FTEd to clients for day-to-day Analytics work
• 50% the remainder of the role
• 20% owning a key Analytics team responsibility

Responsibilities (for the main role, the 80%)

• Keep the EssenceMediacom client teams trained and up to date on our Analytics products and best practices
• For any clients with an FTE % against the role, delivering the Analytics requirements as specified for that role
• Develop a strong relationship with EssenceMediacom’s key clients, including their effectiveness leads, stepping into the media planning process on occasion
• Managing all other Analysts that work in the Analytics Consultancy for EssenceMediacom clients
• Assisting with day-to-day queries from the media planning teams
• Owning the new business pipeline for Analytics services for that agency, to ensure that revenue targets are met
• Fronting the delivery of all analytics services, in partnership with the central team
• Working closely with the central Analytics Services teams to facilitate the smooth delivery of client projects:
o Keeping the central team up to date on pipeline opportunities so that they can ensure the required resources are planned for
o Jointly writing proposals
o Checking-in regularly on projects to ensure that they are on track and focused on the required deliverables
o Jointly assisting the team in making the Analytics outputs relevant and actionable for the final delivery
• Representing Choreograph Analytics in agency pitches and delivering large parts of the Analytics requirements for pitches, leaning on the wider Analytics team appropriately
• Sharing the latest Choreograph / industry research and measurement best practice with the agency and its clients

Other responsibilities for the wider Analytics team (the 20%)

• Owning partnerships with media owners – Meta partner lead

Skills and experience

• Experience in marketing effectiveness, with a comprehensive knowledge of all marketing measurement and analytics techniques and best practices
• Thorough knowledge of media agency operations and the media planning lifecycle
• Demonstrable experience in client relationship management, with the ability to influence senior stakeholders and translate complex analytical insights into actionable business strategies
• Strong commercial acumen, with experience in identifying new business opportunities and contributing to revenue growth
• Excellent storytelling skills, capable of presenting complex data in a clear, concise, and compelling manner
• Experience in leading and mentoring analytical teams, fostering a culture of continuous learning and development
• Excellent communication and presentation skills, both written and verbal, with the ability to engage diverse audiences
• A proactive and collaborative approach, with the ability to work effectively across multiple teams and stakeholders within a large, complex organisation

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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