The Role

The Senior Digital Analyst is responsible for driving measurable ecommerce growth by transforming customer behavior data into actionable business strategies. This role owns the performance and optimization of the end-to-end digital customer experience, partnering closely with Marketing, UX/UI, Product, and Ecommerce teams to increase conversion, customer engagement, retention, and revenue.

Success in this role is measured by the ability to identify opportunities, influence cross-functional decisions, and deliver measurable improvements in ecommerce performance through analytics, experimentation, and customer journey optimization.

Employee Value Proposition

At Plexus Worldwide, you’ll do more than manage content—you’ll directly shape the digital experiences that power a global brand. As a Digital Content Specialist, your work will be visible, impactful, and tied to real business outcomes.

You’ll join a collaborative, fast-moving team where your ideas are valued, your attention to detail makes a difference, and your contributions help bring product launches and campaigns to life.

Key Performance Objectives

Improve ecommerce conversion rates by identifying and eliminating friction throughout the customer journey.
Increase average order value (AOV) through analysis-driven recommendations and optimization initiatives.
Improve checkout completion rates by identifying abandonment drivers and implementing solutions that reduce drop-off.
Deliver measurable revenue growth through data-informed optimization strategies.

Key Responsibilities

Execute Content Publishing with Precision
- Build, proofread, and publish digital content aligned with campaign and product launch timelines, ensuring accuracy and completeness.
Manage and Optimize CMS Content
- Enter, update, and maintain website content within CMS platforms while adhering to HTML/CSS structures and content models.
Ensure Content Quality & Consistency
- Review and update existing pages to meet brand, compliance, and digital standards, minimizing errors and rework.
Enhance User Experience
- Optimize content layout, formatting, and imagery to improve usability, accessibility, and overall site experience.
Perform SEO & Metadata Optimization
- Implement SEO best practices, update metadata, and identify opportunities to improve search rankings and site performance.
Support Digital Launches & Testing
- Act as a key contributor during user acceptance testing (UAT), ensuring content accuracy and readiness for launch.
Develop and Edit Digital Assets
- Create and modify images and marketing assets using Adobe Creative Suite to support campaigns and product releases.
Collaborate Cross-Functionally
- Partner with marketing, compliance, and other stakeholders to ensure content aligns with business goals and regulatory requirements.
Drive Continuous Improvement
- Identify and recommend enhancements to content processes, workflows, and user experience.
Maintain Flexibility for Business Needs
- Support occasional off-hours work (evenings/weekends) during critical launches or updates.

Performance-Based Qualifications

Minimum Requirements

Bachelor's degree in Analytics, Business, Economics, Statistics, Marketing or a related field.
5 years of experience in ecommerce analytics, digital analytics, or conversion optimization.
Proven experience driving measurable improvements in conversion rates and digital revenue.

Preferred

Master's degree in a related field.
7 years of experience in a Digital Analyst or similar role.
Working knowledge of HTML/CSS and CMS platforms
Experience with Adobe Creative Suite (Photoshop preferred)
Familiarity with SEO/SEM principles and tools (Google Analytics, Google Tag Manager.)
Strong written and verbal communication skills
Exceptional attention to detail and organizational skills
Ability to manage multiple priorities in a fast-paced environment
High level of professionalism, confidentiality, and initiative

Why Join Plexus?

Founded in gut health. Experts in microbiome. Plexus Worldwide®, headquartered in Scottsdale, Arizona, is a renowned direct-selling company recognized as a top employer. Over the past 18 years, Plexus has dedicated itself to promoting hope, health, and happiness through its scientifically backed, innovative dietary supplements, weight management products, and personal care products, sold primarily through Plexus Brand Ambassadors. As a six-time Best Places to Work awardee, Blue Zone-approved employer, and an AZ Most Admired Company, Plexus prides itself on its robust organizational culture and commitment to community support and philanthropy. Our team is driven by a shared mission to empower individuals to achieve their health and wellness goals while offering additional income through the sale of products. Join us to be part of a team that values people, innovation, wellness, and community impact.

Our Core Values

We contribute to the overall growth and success of Plexus by embracing the Plexus core values:

We are One Plexus.
We are accountable.
We get the job done right.
We empower others.

Benefits

Highly rated and competitive medical plans.
401k with company match and immediate vesting.
1on1, personalized health coaching.
Many other voluntary benefits.

Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process, please contact us directly at [email protected].

We are committed to protecting the privacy and security of your information.

Sr. Digital Analyst