Sales Enablement & Marketing Specialist

Sales Enablement & Marketing Specialist, Caravel  

Summary: The Caravel Sales Enablement & Marketing Specialist supports the execution of Caravel's sales and marketing programs, ensuring the GTM team has the materials, resources, and assets needed to support client engagements.  

Working closely with the Director of Marketing Strategy and the broader marketing team, this role bridges strategy and execution - managing brand assets, supporting NetSuite alliance marketing requirements, and producing and maintaining sales materials that reflect Caravel's positioning and market focus. 

Key Responsibilities: 

Sales Enablement & GTM Support 

• Will serve as the primary point of contact for Caravel's GTM team on all material and asset requests, triaging and prioritizing based on pipeline activity and business impact 

• Produce and maintain a comprehensive library of sales materials including vertical datasheets, pitch decks, proposal templates, and client-facing presentations 

• Customize presentations and materials to support specific client engagements and opportunities, ensuring accuracy and brand consistency across all deliverables 

• Coordinate client reference marketing across the Caravel marketing calendar 

• Proactively identify gaps in the sales material library and work with the Director of Marketing Strategy to address them before they impact the GTM team's effectiveness 

• Ensure all GTM-facing materials reflect current messaging, positioning, and solution areas across Caravel's vertical markets 

• Work with the Director of Marketing Strategy to identify GTM activity, wins, and materials that can be integrated into marketing strategiesBrand Asset Management 

• Manage and maintain Caravel's brand asset library, including logos, templates, imagery, and brand guidelines, ensuring all assets are current, accessible, organized, and properly versioned 

• Will serve as the day-to-day steward of brand standards across all sales and marketing materials, flagging inconsistencies and ensuring alignment with the Director of Marketing Strategy's brand governance direction 

• Maintain Caravel’s brand integrity within the BPM brand system, ensuring sub-brand applications follow established Caravel standards while aligning with BPM’s broader visual identity 

• Coordinate design and production needs, managing timelines and deliverables to ensure materials are delivered on time and on brand 

NetSuite Alliance & Partner Marketing Execution 

• Manage the day-to-day execution of Caravel's NetSuite co-marketing requirements, including asset submissions, portal management, and compliance with alliance marketing guidelines 

• Track and fulfill NetSuite partner marketing deliverables and deadlines, ensuring Caravel remains in good standing within the alliance programExecute alliance and co-marketing initiatives in alignment with priorities set by the Director of Marketing Strategy, ensuring deliverables meet both partner requirements and Caravel brand standards 

• Support additional technology partner execution as Caravel’s solution portfolio expands 

Project & Deliverable Management 

• Maintain accurate and up-to-date project tracking within established project management systems, ensuring active initiatives, timelines, and deliverables are visible to the broader team 

• Manage timelines and deliverables across active sales enablement initiatives, keeping the Director of Marketing Strategy informed on progress and potential bottlenecks 

• Support the Director of Marketing Strategy with campaign execution, reporting, and administrative tasks as needed to ensure timely delivery of marketing initiatives 
   

Expected Outcomes 

• Caravel's GTM team has what they need, when they need it — with a well-maintained, current, and accessible library of sales materials that reduces time spent searching for or recreating assets 

• Brand consistency is maintained across all Caravel touchpoints, with no off-brand materials reaching clients or prospects 

• NetSuite Alliance and co-marketing requirements are met on time and in full, supporting Caravel's standing and visibility within the partner ecosystem 

• The Director of Marketing Strategy is freed from execution-level tasks, allowing her to focus on strategy, stakeholder relationships, and campaign direction 

• Sales enablement requests are managed efficiently, with clear timelines and minimal bottlenecks between the GTM team and marketing 

Requirements: 

• Bachelor's degree in marketing, communications, design, or business 

• 4–6 years of experience in B2B marketing, sales enablement, or marketing operations (preferably in a professional services, SaaS, or technology environment) 

• Experience producing and maintaining sales materials, including one sheets, pitch decks, and proposal templates 

• Strong command of brand standards, including managing asset libraries and enforcing visual consistency 

• Proficiency in design production tools (e.g. Canva, Adobe InDesign/Illustrator, or equivalent); comfort working within brand systems managed in Figma 

• Familiarity with marketing automation platform (HubSpot preferred) 

• Proficiency in project management tools (Smartsheet, ClickUp, or Monday preferred) 

• Sharp attention to detail across both copy and design, with clear written communication skills