Retail Account Manager

Role: Retail Account Manager

Location: London, United Kingdom

About the role:

As Senior Account Executive within the Projects Team, you'll support the effective delivery of store opening projects and retail marketing activations across Europe, working to established processes and cross-functional stakeholder frameworks.

You'll track store project timelines, coordinate across merchandising, visual merchandising, store development, and market teams, and ensure that each new store is set up correctly from a retail marketing perspective. You'll manage in-store communication (ISC) and window order production and delivery with precision, and help onboard new stores into European systems and processes for future campaign execution.

This is a collaborative, detail-orientated role that sits at the operational heart of a high-profile retail partnership. You'll work across a complex stakeholder landscape and play a direct role in ensuring stores open on time, on concept, and ready to activate.

What you will be doing:

• Track the store projects list, maintaining a clear understanding of affected stores, timelines, and interdependencies across the EU retail portfolio
• Follow the store opening process guide for each project, ensuring full alignment with all relevant stakeholders including merchandising, visual merchandising, store development, market teams, and global functions
• Brief retail marketing functions in markets on their roles, responsibilities, and project processes in line with the RACI model
• Follow the opening product allocation and visual merchandising microplan to ensure each store receives the right mix of retail marketing tools in line with master orders
• Review floorplans, furniture, and VM orders to confirm that the latest store concept features and upcoming marketing campaigns are fully executable across windows, launch zones, and category areas
• Manage the creation, production, and delivery of ISC and window orders with accuracy and attention to detail
• Collect all activation information from local teams three weeks prior to each target opening date, ensuring timely input and clear communication
• Train local teams on the new store concept, ensuring they are ready to operate from a marketing perspective, that campaigns launch on time, and that any snagging issues are followed up
• Onboard new stores and their details into all European systems and processes to support future campaign execution
• Build and maintain strong working relationships across a wide stakeholder network, including Cluster Retail Marketing, Europe Omni-channel VM, DTC Merchandising, Field Teams, Business Unit Comms Teams, Global VM and ISC, agencies, and vendors

What you need to be great in this role:

• Experience in a retail or marketing environment, with a solid understanding of how retail marketing and store operations work in practice; familiarity with visual merchandising is a strong advantage
• Strong organisational skills with the ability to manage your own workload across multiple concurrent projects in a fast-paced environment
• Excellent attention to detail across project tracking, order management, documentation, and stakeholder communication
• Good working knowledge of Microsoft Office, including Excel, PowerPoint, Word, and Outlook
• Confident communicator with the ability to engage clearly and professionally with senior clients and a broad range of internal and external stakeholders
• Ability to work across teams and functions in a non-siloed, collaborative way
• Professional proficiency in English is essential; additional proficiency in German, Spanish, French, or other European languages is a valuable asset
• Gen AI and Agentic Thinking:
  • Basic proficiency with Gen AI tools relevant to account management and marketing administration, with curiosity about how AI can improve the quality and efficiency of day-to-day work
  • Willingness to develop prompting skills and explore AI-assisted workflows as part of a team that leads on AI adoption
  • Agentic mindset: able to break down tasks, prioritise effectively, and find practical solutions when challenges arise
  • Openness to critically evaluating AI outputs and applying sound judgment before acting on them
• Formal qualifications are welcome but not required. Equivalent experience gained through work, self-directed learning, or other routes is equally valued.

Req ID: 17483
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