Senior Marketing Director (Ecomm)

Remote Role

As Senior Marketing Director, you lead the strategy and the cross-functional pod for a portfolio of Human’s clients across both ecom and B2B. You operate as our consultant-in-chief on each account — closer to a fractional CMO than a campaign manager — and you’re accountable for the full client outcome, not just the marketing channels.

You own the entire client lifecycle — strategic assessment, kickoff, the quarterly plan, monthly execution against it, QBRs, and renewal. You set the strategic direction your pod executes against and you’re empowered to advise clients on business decisions that sit outside marketing — pricing, product, placement — when they’re blocking growth. For our ecom clients (our primary ICP), contribution margin is the lens that anchors every decision.

Key Responsibilities & Accountabilities

Develop “human-first” relationships with clients

• Serve as the primary client-facing point person for your accounts — building rapport and trust at the founder/CEO level and representing Human’s values
• Set and manage client expectations to ensure a successful relationship
• Meet regularly with clients to communicate updates, goals, and results, and to extract feedback
• Communicate the full breadth of work and results delivered, tying outcomes back to client goals
• Champion client success and become a trusted advisor
• Be Human!

Own strategy across your accounts

• Own the strategic direction and outcomes for your assigned accounts. Lead the cross-functional pod — paid strategists, media buyers, creative, lifecycle, SEO/GEO, dev — responsible for in depth channel strategy and execution.
• Build the quarterly strategic plan and monthly roadmap for each account — define the growth roadmap, allocate budget across channels, and prioritize initiatives based on expected leverage and impact
• Set KPI targets and continuously analyze channel and campaign performance against them — translating what the numbers say into specific next moves (scale, kill, pivot, reallocate, or test)
• Consult and advise clients on the most efficient path to reach their goals — communicating challenges, opportunities, and solutions clearly and through a results-outcome lens. Have the hard conversations on pricing, product, and placement when they’re blocking marketing performance.
• Oversee all marketing execution — ensure deliverables adhere to client guidelines and best practices
• Oversee and deliver marketing reports and quarterly business reviews
• Execute high-skill marketing initiatives directly when needed
• Own the account P&L — manage margins, balance scope vs. impact, and audit how time is being spent across the pod to maintain profitability targets
• Drive the pod to achieve client goals; advocate relentlessly for your clients

How you operate

• Identify the approach for each account — the most important areas of focus that, if executed well, makes the engagement a success — and keep the pod and the client locked on it
• Make channel decisions based on leverage — impact potential, speed to results, scalability, budget intensity, and client willingness — not on a default menu of services
• For ecom accounts: anchor every measurement and recommendation on contribution margin and unit economics, not just ROAS
• Reassess strategy regularly days against goals and performance — refresh the plan, and align the pod and the client on what changes for the next quarter

New client sales & onboarding

• Run a structured strategic assessment of prospects during sales to inform pricing, scope, and go/no-go
• Lead a thorough strategic kickoff with new clients — surface blockers, align on goals, and set the stage for the quarterly plan
• Oversee a smooth transition from sales to execution, ensuring high client happiness and success

Requirements

• 6+ years of digital marketing experience, with at least 3 leading multi-channel strategy for client accounts
• Demonstrated expertise in both ecom (DTC and/or retail) and B2B — you can walk into either type of account, run the Human Method, and translate the same business-consulting lens to either model
• Strong business acumen — able to read and interpret income statements and P&Ls, and use them to make and defend strategic decisions
• Strong KPI fluency:
• Ecom: Contribution Margin, MER and aMER, ROAS, CAC, LTV, payback period, AOV, CVR
• B2B: pipeline value, opportunity volume, MQL→SQL conversion, CAC payback, CPL, sales cycle length
• Ability to translate KPI movement into clear, prioritized action — when to scale, kill, pivot, reallocate budget, or rework the strategy — and the conviction to defend the call
• Hands-on with our core tech stack: Shopify, BigCommerce, Klaviyo, GA4, and the major ad and MTA platforms (Meta, Google, TripleWhale, Ad Beacon), HubSpot or comparable CRM, marketing automation, and lead/pipeline reporting
• Daily, hands-on fluency with AI tools (Claude, ChatGPT) integrated into how you work, plan, and analyze
• Working knowledge of social, SEO, CRO, email, and lifecycle marketing
• Demonstrated ability to think big-picture about client businesses and confidently recommend strategies that can change their trajectory
• Strong written and verbal communication skills — especially the ability to make a clear strategic recommendation and defend it
• A hunger to continuously learn
• Prior agency experience strongly preferred

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Work From Home