Senior Vice President, Growth & New Business

**must be able to work hybrid in a Jack Morton office**

Position Summary

The Senior Vice President, Growth & New Business is a senior commercial leadership role responsible for driving enterprise revenue growth, expanding market presence, and leading strategic business development efforts across the organization.

This executive will lead Jack Morton’s net-new business strategy while partnering closely with executive leadership, client services, strategy, creative, marketing, and production teams to identify, pursue, and secure transformative growth opportunities across key verticals, channels, and markets.

The SVP, Growth & New Business will work closely with Head of Growth to serve as a strategic architect of the agency’s commercial future, responsible for building a high-performing growth engine that accelerates pipeline development, strengthens market positioning, expands strategic partnerships, and drives profitable revenue growth.

This role requires a highly entrepreneurial leader with deep expertise in experiential marketing, enterprise sales, integrated marketing solutions, and consultative client engagement. The ideal candidate possesses a strong industry network, executive presence, and a proven ability to convert complex opportunities into long-term client partnerships.

The SVP, Growth & New Business plays a critical role in shaping the agency’s go-to-market strategy, identifying emerging market trends, elevating the agency’s competitive differentiation, and ensuring sustained growth across existing and emerging lines of business.

In addition to driving commercial growth, this role will help shape the future structure, operating model, and evolution of the Growth & New Business organization. The SVP will partner across executive leadership to support integration initiatives, organizational alignment, operational modernization, and the development of scalable commercial frameworks that unify teams, capabilities, and regions under a modern, enterprise-wide growth engine.

Key Responsibilities

Enterprise Growth Leadership

• Lead the organization’s growth and new business strategy across target industries, markets, and service offerings.
• Develop and execute scalable commercial strategies that drive profitable net-new revenue growth.
• Partner with Head of Growth to define annual revenue targets, growth priorities, and market expansion strategies.
• Identify emerging opportunities, industry trends, and whitespace areas to expand the agency’s market relevance and capabilities.
• Partner alongside the Head of Growth in the continued evolution and maturation of the agency’s New Business organization, including team structure, role clarity, performance expectations, and growth operations.
• Help foster a high-performing growth culture rooted in accountability, collaboration, commercial acumen, and proactive opportunity creation.
• Mentor and support New Business leaders and cross-functional pursuit teams to elevate enterprise selling capabilities, strategic thinking, and executive-level client engagement.
• Support the development and implementation of scalable processes, governance models, and best practices that improve consistency, visibility, and effectiveness across the global growth organization.
• Collaborate with regional and discipline leaders to align growth resources, capabilities, and talent strategies against evolving market opportunities.

New Business Development

• Own and lead agency’s net-new business pipeline, including opportunity sourcing, qualification, pursuit strategy, and conversion.
• Drive strategic enterprise-level pursuits from initial engagement through pitch, negotiation, and close.
• Build and maintain senior-level relationships with prospective clients, procurement teams, marketing leaders, and strategic partners.
• Lead pursuit teams in developing differentiated solutions, commercial models, and compelling client narratives.
• Guide enterprise pursuit strategy and executive engagement across transformative opportunities and strategically important growth initiatives.

Commercial Strategy & Revenue Operations

• Oversee forecasting, pipeline management, opportunity reporting, and revenue tracking across all new business initiatives.
• Establish measurable KPIs and growth performance metrics tied to pipeline health, conversion rates, revenue growth, and profitability.
• Drive consistency and accountability across CRM usage, forecasting methodologies, and pursuit governance.
• Partner with Finance and Operations to ensure growth strategies align with margin expectations and business objectives.
• Support the development of scalable reporting frameworks and standardized commercial operations across teams and regions.

Strategic Leadership & Organizational Integration

• Partner with Head of Growth to help define and evolve the future vision, structure, and operating model of the Growth & New Business organization.
• Support agency integration initiatives by aligning processes, reporting structures, growth strategies, and commercial best practices across teams, regions, and legacy organizations.
• Help establish scalable frameworks for pipeline governance, forecasting, pursuit management, CRM discipline, and global reporting consistency.
• Drive collaboration between Growth, Client Services, Marketing, Strategy, Creative, Production, and Operations to create a unified commercial approach across the enterprise.
• Contribute to organizational transformation initiatives focused on operational efficiency, modernization, innovation, and long-term scalability.
• Champion the adoption of emerging technologies, AI-enabled workflows, and data-informed decision-making to improve growth performance and organizational effectiveness.
• Serve as a strategic advisor to executive leadership on market trends, competitive positioning, organizational opportunities, and future growth investments.

Market Positioning & Agency Visibility

• Elevate Jack Morton’s visibility, positioning, and reputation within the experiential marketing industry.
• Partner with Marketing to drive thought leadership, demand generation, industry engagement, and brand awareness initiatives.
• Represent the agency at industry conferences, trade associations, client events, and speaking engagements.
• Identify and cultivate strategic partnerships that expand capabilities, market access, and commercial opportunities.
• Help shape the agency’s external narrative around innovation, growth, integration, and the future of experiential marketing.

Cross-Functional Leadership

• Collaborate with Strategy, Creative, Client Services, Production, and Marketing leadership to align growth initiatives with agency capabilities and operational excellence.
• Foster a culture of innovation, accountability, collaboration, and growth-minded thinking across the organization.
• Mentor and develop growth, business development, and account leadership teams to strengthen commercial acumen and enterprise selling capabilities.
• Ensure pursuit teams are equipped with the tools, insights, and strategic direction necessary to compete and win at the highest level.
• Drive alignment across Marketing, Strategy, Client Services, Creative, and Production teams to help create a unified and scalable growth ecosystem.
• Support organizational change initiatives that strengthen collaboration, improve commercial effectiveness, and modernize how the agency pursues and wins business.
• Help identify talent gaps and development opportunities across the Growth organization, contributing to the development of future commercial leaders within the agency.

Supervision & Leadership

• Reports to: Head of Growth
• Direct reports: Growth, business development, and new business leadership teams
• People responsibilities: Mentoring, coaching, performance management, talent development, hiring, and building enterprise-selling capability across the Growth & New Business specialty.

Qualifications

• 12+ years of progressive leadership experience within experiential marketing, integrated marketing, brand experience, or agency environments.
• Proven success leading enterprise-level business development and revenue growth initiatives.
• Demonstrated ability to secure and grow complex, multi-million-dollar client relationships.
• Deep understanding of experiential marketing, events, trade shows, branded environments, sponsorships, and integrated campaign ecosystems.
• Strong executive presence with exceptional communication, presentation, and negotiation skills.
• Experience leading cross-functional pursuit teams within fast-paced agency environments.
• Strong strategic, analytical, operational, and financial acumen.
• Proven ability to operate effectively in entrepreneurial and high-growth environments.
• Understanding of CRM systems, pipeline governance, forecasting methodologies, and data-driven commercial operations.

Preferred Qualifications

• Experience supporting organizational transformation, integration initiatives, or commercial operations modernization efforts.
• Existing industry relationships and strong professional network.
• Interest and familiarity with emerging AI tools, automation, and future-state growth technologies.

Leadership Characteristics

• Strategic and commercially driven
• Entrepreneurial mindset
• Executive-level relationship builder
• Highly collaborative and influential
• Data-informed decision maker
• Growth-oriented and performance-focused
• Confident communicator and storyteller
• Comfortable navigating ambiguity and complexity
• Passionate about innovation and the future of experiential marketing
• Enterprise transformation mindset
• Change management and integration leadership
• Operationally strategic with systems-thinking approach
• Builder of scalable growth organizations
• Future-focused innovator

Success Metrics

• Net-new revenue growth
• Pipeline growth and conversion
• Enterprise account acquisition
• Market expansion
• Revenue profitability
• Forecast accuracy
• Strategic partnership development
• Client retention and expansion
• Team development and commercial maturity
• Organizational integration effectiveness
• Adoption of standardized growth processes and reporting
• Cross-functional collaboration and operational alignment
• Scalability and efficiency improvements across commercial operations
• Innovation and modernization of growth infrastructure

Working Conditions

• Work is performed in a hybrid environment
• May require travel, extended hours, and peak-period flexibility to support client engagements, pitches, and industry events

Physical Requirements

• Ability to sit or stand for extended periods
• Ability to perform essential job functions with or without reasonable accommodation

Job Description Disclaimer

This job description reflects the essential functions and responsibilities of the role and is not intended to be an exhaustive list of all duties. Responsibilities and requirements may change based on business needs.

Jack Morton is an equal opportunity employer; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law.

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