Senior Demand Generation and ABX

About the Role

OfficeSpace is hiring a Sr. Demand Generation Manager to own the full upmarket new logo demand engine for Enterprise and upper mid-market pipeline. You'll lead ABX, paid, and digital programs in lockstep with our SDR hub, and orchestrate a multi-vendor martech stack to turn intent into qualified pipeline.

You're not walking into a blank page, and you're not doing it alone. We have a real foundation: active ABX motions, a humming paid program, a 6sense-driven intent layer, Ellie (our AI SDR), and a martech stack already producing pipeline. You'll have a strong supporting cast: contractors and agencies handling marketing ops, paid search/SEO execution, and an internal team across events, content marketing, and design. Your job is to plug in, accelerate what's working, and bring fresh thinking for what's next.

Our AI North Star is to agentify Marketing and SDR motions across the funnel, and we're actually doing it. A growing fleet of agents handles ICP scoring, account research, campaign deployment, and Inbound SDR motions. You won't just run programs. You'll codify your playbook into the logic agents run.

We're looking for someone who's built and scaled demand programs in B2B SaaS, ships programs (not just plans), and wants to have a genuinely good time doing it with an A-team of marketers, sales leaders, SDRs, and operators who are sharp, fast, and root for each other.

What You'll Do:

• ABX strategy and execution across Enterprise and upper mid-market. ICP tiers, target lists, tiered plays (1:1, 1:few, 1:many), and intent activation. Design the integrated program mix: digital ads, nurture, direct mail, ABX field events, executive experiences, partner co-marketing, and active account plans built with AEs and SDRs for multi-threaded outreach. For executive event series like Built World Leaders Live, partner with the Events Manager to drive ENT registrations and post-event pipeline.
• Paid media, creative, and digital. Plan, optimize, and report on LinkedIn, Meta, Reddit, retargeting, and review-site programs. Partner with our paid search agency on Google and Bing. Bring real creative chops: brainstorm campaigns, hooks, and offers that actually convert. Run structured A/B tests and codify what works.
• Funnel conversion and nurture. Convert intent into MQLs, meetings, and SQLs with tight AI + Human SDR follow-up. Build persona- and stage-based nurtures. Work in lockstep with our Atlanta SDR hub on SLAs, routing, handoff quality, and the Agentic Inbound initiative. The hub is open to you anytime, but in-office presence isn't required.
• Agentification and AI program design. Partner with the AI Hub team to design and operate agents that scale demand programs. Codify your campaign strategy, ABX plays, and nurture sequencing into the logic a fleet of agents runs. Remove repetitive work through automation.
• Martech vendor and stack management. Manage the ABX and martech vendor ecosystem day-to-day across scope, performance, QBRs, renewals, and contract economics. Hold vendors accountable to pipeline outcomes.
• Insights, decisions, and reporting. RevOps owns the core dashboards, and you'll build campaign- and program-level reporting alongside them. Read funnel performance, find insights, diagnose what's moving and why, and make calls on what to change. Surface clear, actionable insights for weekly leadership read-outs and publish post-program learnings after every program.

What You Bring:

• 6+ years of B2B SaaS demand generation experience, with at least 2 years owning ABX or account-based programs end-to-end. Proven Enterprise pipeline impact you can point to.
• Hands-on ABX expertise. ICP design, 6sense (or equivalent), multi-threaded outreach, field events, and executive programs.
• Deep paid media experience across LinkedIn, Google, Microsoft, retargeting, and review sites. Comfortable owning channel strategy and partnering with paid agencies.
• Creative and savvy with campaigns. Real instincts for advertising. You can brainstorm campaigns, hooks, and offers that cut through, and you have a strong eye for creative that converts.
• Reads metrics like a story. You're comfortable looking at funnel data and telling us what's happening, why, and what to do about it.
• Plugs in and builds on. You step into existing motions, learn the system, accelerate what's working, and layer in new thinking.
• Marketing ops fluency in HubSpot and Salesforce. You design workflows, attribution, and reporting, and partner closely with RevOps on shared infrastructure.
• Vendor management experience across an ABX, Ops, and martech stack. You scope, negotiate, hold partners accountable, and manage performance.
• Orchestrating AI agents and tech. You've used AI to build, scale, and operate marketing programs in production, not just experimented. Hands-on experience with tools like Qualified, TOFU.hq, Clay, and UserGems, plus agentic workflow platforms (Claude, n8n, Make, or custom agents).
• Strong cross-functional communicator. You write tight, present cleanly to executives, and Sales, RevOps, and SDR leaders enjoy working with you. You build alignment across teams naturally.
• Strategic and hands-on. You can design the program and ship it. You're as comfortable in the strategy as you are in the doing.
• Brings real energy. You like the people you work with, you celebrate the team's wins, and you make the team better just by being in it.

Nice to Have

• Workplace, real estate, facilities, or operations buyer experience
• PE-backed or high-growth B2B SaaS background