Field Marketing Manager - Remote USA (6182)

Required Skills and Who You Are:

What You’ll Do

As the Networking Field Marketing & Programs Manager, you will be critical in leading and managing the strategy, planning, and execution of key event workstreams for Networking Product Launch events. You will support building a global framework and oversee the coordination and execution of all aspects of the AMER events. You will work closely with cross-functional teams and stakeholders to ensure a seamless and impactful experience for attendees, analysts, and executives.

Strategic Event Planning & Execution

• Develop and implement a comprehensive event strategy, ensuring alignment with marketing and sales goals.

• Own the entire event lifecycle, including planning, logistics, execution, and post-event analysis to measure success and drive future improvements.

• Oversee the creation and development of AMER Networking events, sponsorships, and marketing activations, ensuring impactful brand presence.

• Manage event staffing, coordinate speakers, and implement audience engagement strategies to ensure a memorable experience for all attendees.

Cross-Functional Collaboration & Leadership

• Serve as the primary liaison between internal teams & external vendors.

• Collaborate with key Marketing, Sales, Product, and Executive stakeholders to ensure event objectives align with business goals.

• Lead cross-functional teams through all phases of event planning, from pre-event preparation to execution and post-event follow-up, ensuring successful outcomes and alignment with key business objectives.

Operational & Budget Management

• Manage event budgets, negotiate contracts, and ensure cost-efficiency and maximum ROI.

• Oversee logistics for venue selection, run of show/attendee experience, travel coordination, and on-site execution.

• During all phases of event execution, ensure compliance with industry best practices, risk management protocols, and company standards.

Performance Measurement & Optimization

• Develop and track key performance indicators (KPIs) and success metrics to evaluate event effectiveness and its contribution to business growth.

• Conduct post-event reporting, including attendee feedback analysis, pipeline contribution analysis, and actionable recommendations for improving future events.

• Drive continuous innovation in event experiences, identifying new opportunities to enhance engagement and maximize ROI.

Attendee Journey Support (Experiential Activations/Swag/Signage/Entertainment/Evening Events)

• Coordinating experiential activations and special events (e.g., opening keynote performer, AI photobooth, celebrity chef experiences etc.).

• Ensure the attendee journey is cohesive, from event swag to unique activations and entertainment experiences.

• Partner with the creative marketing team to develop event signage, swag, and other creative assets.

• Oversee the distribution of event swag, working with agencies and internal teams to ensure accuracy and timely delivery.

• Manage event staff uniform coordination and distribution, ensuring all details are executed to plan.

General Responsibilities:

• Event Project Management:

• Take ownership of daily project operations, ensuring each workstream stays on track with timelines, budgets, and reporting.

• Lead weekly status meetings with event workstream leads to provide updates, resolve issues, and keep progress on schedule.

• Contribute to developing the overall event production schedule, ensuring alignment across teams and stakeholders.

• Oversee all workstream timelines, ensuring key milestones and deadlines are met.

• Collaboration & Communication:

• Prepare and maintain the WebexOne master deck to communicate plans, schedules, and updates across all workstreams.

• Facilitate collaboration between event teams, ensuring that all technical and non-technical teams are aligned.

• Act as the point of contact for all workstream leads, resolving roadblocks and ensuring smooth execution of plans.

Requirements:

• Bachelor’s degree or equivalent work experience.

• 7-10 years of experience in event management, particularly for large-scale, in-person corporate events, with an exclusive experience component (preferably in the technology sector).

• Proven track record of planning and executing experiential activations, corporate receptions, special events, and large conferences for 200 - 500 attendees.

• Ability to travel for 3-4 days aligned to dates of the events

• Strong project management skills, including managing multiple complex workstreams simultaneously.

• Exceptional organizational and logistical skills, with a keen attention to detail.

• Excellent communication and leadership skills, capable of influencing and guiding cross-functional teams.

• Strong ability to manage high-pressure situations and deliver on tight deadlines.

• Demonstrated ability to build and maintain relationships with C-level executives, vendors, and key stakeholders.

• Proficient in Microsoft Office, SharePoint, Smartsheet, and project management tools.

• Familiarity with Webex collaboration tools is a plus.

• Self-motivated, with a “Do What It Takes” attitude and strong leadership capabilities to drive teams toward successful outcomes

Preferred Qualifications and Skills

• Texas and/or Austin, TX applicants (Webex One event located in Austin, TX)
• Previous tech experience: Cisco, Meta, Google, Apple, Microsoft
• Product Marketing

Education
• Bachelor's Degree