The Role

We are looking for a Senior Director of Data Engineering & Business Intelligence to lead Wpromote’s data platform, client data products, and analytics innovation efforts. In this role, you will oversee a team of Data Engineers, business intelligence engineers, and Reporting Solutions specialists while working cross-functionally to design, build, and deliver reliable, scalable, automated data infrastructure that powers reporting, analytics, and strategic decision-making across both Wpromote and our clients’ businesses.

This leader will help evolve our reporting ecosystem by integrating new data sources, modernizing reporting experiences, and driving innovation in conversational analytics and real-time data delivery. The ideal candidate is a strategic thinker and people leader who thrives on building scalable data products, improving operational efficiency, and developing high-performing teams.

This leader will operate in a high-visibility client-facing function and lead the delivery of data engineering and reporting, with specific responsibilities.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

-Remote-first culture

-Unlimited PTO

-Extended Holiday break (Winter)

-Flexible schedules

-Work from anywhere options*

-100% paid parental leave

-401(k) matching

-Medical, Dental, Vision, Life, Pet Insurance

-Sponsored life insurance

-Short Term Disability insurance and additional voluntary insurance

-Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $140,000 - $195,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.

This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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### You Will Be

Leading and mentoring a team of data engineers, business intelligence engineers, and reporting solution engineers to build and maintain accurate, dependable, and automated data pipelines and data models

Overseeing the architecture and design of our BI ecosystem across internal and client-facing environments while remaining hands-on in the design and development of client-facing solutions

Driving innovation by exploring new APIs, data providers, and integration approaches to expand our data capabilities

Serving as a coach-player across client work, guiding technical approach and best practices while directly contributing to pipeline development, data modeling, QA, troubleshooting, and delivery

Partnering with analytics, strategy, and engineering stakeholders to define and deliver on data and reporting requirements

Designing scalable and reusable data models using dbt and BigQuery, optimized for reporting, forecasting, analytics, and client-specific customization

Leading the development of modern reporting interfaces and conversational analytics tools that empower users to self-serve insights

Evolving and enforcing QA processes, data governance standards, documentation practices, and engineering best practices to improve reliability and consistency across client deliverables

Leading data modernization by utilizing AI-assisted workflows and automation to manage client deliverables efficiently and effectively

Managing stakeholder expectations, project timelines, prioritization, and technical tradeoffs for cross-functional data initiatives while ensuring high-quality execution on active client work

### You Must Have

12+ years of experience in data engineering, BI, or analytics within an advertising agency environment (preferred) and/or client (Brand) environment

Experience working with marketing, sales, or digital media data (Google, Adobe, Meta, Salesforce, etc.)

Background in digital analytics platforms (e.g., Google Analytics, Adobe Analytics)

5+ years in a leadership or management role

Proven experience building scalable data pipelines and modeling data using SQL and tools like dbt or similar

Expertise in cloud data platforms (e.g., BigQuery, Snowflake, Redshift) and orchestration tools (e.g., Airflow, Cloud Composer)

Strong understanding of ETL/ELT workflows and data warehousing best practices

Hands-on experience integrating with APIs and managing large-scale data ingestion

Deep familiarity with BI platforms such as Looker, Tableau, Power BI, or similar

Excellent communication and stakeholder management skills, including the ability to translate business needs into technical solutions

Demonstrated experience in implementing and maintaining rigorous data QA and governance processes

An understanding of modern data architecture patterns (e.g., event streaming, data lakehouses)

Experience in deploying predictive analytics and AI models into engineering and reporting workflows

### Nice to Have

Intermediate to advanced experience in Python/ R

Familiarity with conversational analytics, natural language interfaces, or chatbot integration for BI

Familiarity with project management tools such as JIRA, Asana, or Monday.com

Prior experience in a consulting environment, especially in marketing or technology services

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Senior Director, Data Engineering & Business Intelligence

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