Integrated Marketing: Hubspot

We are seeking a versatile, "T-shaped" Marketer who can balance the art of building compelling content with the science of data-driven growth.

You’ll be responsible for crafting a high-impact brand voice that resonates with technical buyers, while simultaneously engineering scalable workflows, maintaining GDPR-compliant data integrity, and Marketing-to-Sales handoffs that turn engagement into revenue. This is the perfect opportunity for a digitally savvy marketer who thrives at the intersection of strategic messaging and operational excellence.

Key Responsibilities

• Serve as the lead architect of our Hubspot ecosystem, managing the full MarTech stack and its critical integrations (SalesForce, WebinarGeek, Slack, etc).

• Develop the end-to-end lead journey from “Subscriber" to "SQL”, ensuring a documented and seamless hand-off between Marketing and Sales.

• Design, build, and optimize sophisticated lead nurturing workflows, automated email triggers, form captures, and lifecycle stage transitions.

• Collaborate with sales, marketing team members, and external vendors to translate complex cloud concepts into high-impact content, including case studies, newsletters, and social media that build brand recognition, authority, and engagement.

• Lead the creation and execution of multi-channel campaigns, ensuring a consistent brand story and customer experience across every digital touchpoint.

• Maintain a clean Marketing database by managing property mappings and list hygiene while ensuring global data compliance (GDPR/CCPA).

• Conduct market research to identify shifts in buyer behavior, having fun proactively testing new engagement techniques to keep the brand ahead of the curve.

• Monitor key metrics (e.g., open rates, PR mentions, engagement) and pivot strategies based on data.

• Create and maintain attribution reports to prove the ROI of social content, events, and external media investments.
  

Qualifications

• 6-8 years of experience in Marketing, with a proven track record in both strategic planning and technical execution. (B2B or Tech experience preferred).

• Proficiency in HubSpot Marketing Hub Professional or Enterprise.

• Experience working in a startup or mid-sized company where you had to build the systems you used.

• Ability to write compelling copy for a variety of audiences and formats, making technical topics approachable.

• Possess an obsessive eye for detail and a "fail-safe" mentality. You are as comfortable proofreading a newsletter for tone as you are auditing a 20-step HubSpot workflow for logic gaps.

• Skilled at managing multiple moving parts and deadlines simultaneously, remaining calm and organized in a fast-paced, high-volume environment.

• Proficiency in Google Workspace/MS Office, Project Management tools (Asana/Monday), and a working knowledge of design tools (Canva/Adobe).

• Comfortable working with data to prove (or disprove) campaign effectiveness and translate complex metrics into actionable insights.

• Nice to have: A solid understanding of the cloud ecosystem. You don't need to code, but you should know why a "Digital Transformation" or "Cloud Migration" matters to a CEO.

• Nice to have: A passion for AI!

Why You'll Love It Here

• Our Product is Our People: We live by this. We invest in people who invest in themselves. Your growth is our growth.

• True Servant Leadership: Our CTO leads with a "force multiplier" philosophy. Management is here to empower you and clear roadblocks, not to micromanage. We won't ask you to do anything we're not willing to do ourselves.

• Flat Organization, Real Impact: Your voice and designs will directly shape our technical roadmap and our clients' success. You'll work on the latest tech to solve real problems.

• A "Learn-from-it" Culture: We're moving fast and building new things. We believe mistakes are learning opportunities, not failures.

We seek diverse talent who are ready to make an immediate impact. We believe that innovation thrives when teams are built with a variety of backgrounds, experiences, and perspectives.