Senior Director, Account Management

This role is within The Goat Agency, a leading brand within WPP Media, where you will be instrumental in helping global brands harness the power of social and creator-led content to deliver measurable impact. Recognised as a global leader in the space, we deliver award-winning campaigns in more than 70 countries. With over 650 social natives worldwide, we create ambitious influencer programmes from tactical activations to long-term partnerships, designed to drive awareness, engagement and conversions across the full marketing funnel.

About the Opportunity:

As a Senior Account Director, you will drive strategic client partnerships, taking ownership of the successful delivery of complex, high-impact influencer marketing campaigns. Your role will involve shaping innovative strategies, mentoring your team, and ensuring delivery exceeds expectations. Beyond campaign execution, you will proactively identify opportunities for client growth, advising at a strategic level and championing long-term partnerships. This opportunity suits a senior leader with a deep expertise in performance marketing, outstanding client management skills, and a strong ability to lead teams in a competitive, data-driven environment.

Key Responsibilities:

• Serve as a trusted strategic advisor to key clients, building and maintaining executive-level relationships.
• Lead the development and execution of advanced, data-driven influencer marketing strategies that surpass client objectives.
• Oversee the delivery of high-value campaigns, managing cross-functional teams, influencers, and external stakeholders with efficiency and precision.
• Shape and refine performance marketing strategies by leveraging analytics and insights to continuously optimise results and inform future recommendations.
• Provide leadership, mentorship, and direction to account teams, driving professional development and ensuring alignment to client visions.
• Partner with key stakeholders to identify both organic and new business opportunities, contributing directly to agency growth and profitability.
• Maintain a strong understanding of market trends and innovations to offer proactive, forward-thinking solutions aligned with industry advancements.

Role Requirements:

• 6+ years of experience in a senior client-facing role within a digital marketing or advertising agency.
• Significant expertise in performance marketing, with a proven ability to deliver measurable results using data and analytics.
• Comprehensive understanding of influencer marketing strategies, platforms, and best practices.
• Exceptional communication, negotiation, and presentation skills, with experience engaging with senior stakeholders.
• Demonstrated success leading high-performing teams, providing direction, and fostering growth in a high-pressure environment.
• A highly strategic mindset, combined with the ability to balance big-picture thinking with detailed execution.
• Proven ability to identify and capitalise on business opportunities that expand revenue and deepen client relationships.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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