Freelance Social Media Marketer (Book Launch Campaign)

Requirements

RESPONSIBILITIES

• Manage and execute day-to-day social media marketing activities across key platforms.

• Create, schedule, and publish engaging content to support book promotion campaigns.
• Support awareness and attendance for book launches, signings, and promotional events.
• Coordinate closely with the client team on campaign messaging and timelines.
• Engage with online audiences and help build community visibility around the book.
• Collaborate with PR and event stakeholders to align promotional efforts.
• Identify opportunities to grow reach and engagement organically.
• Track campaign performance and provide recommendations where needed.

REQUIREMENTS

• Experience in social media marketing, digital marketing, or content marketing.
• Strong understanding of Instagram, Facebook, TikTok, X, and other social platforms.
• Experience supporting launches, media campaigns, entertainment, publishing, or lifestyle brands is preferred.
• Excellent communication and organisational skills.
• Comfortable working independently in a freelance environment.
• Familiarity with Canva, scheduling tools, and light content editing is a plus.

PREFERRED BACKGROUND

• Experience working with authors, creators, publishers, events, or media campaigns.
• Strong copywriting and audience engagement skills.
• U.S.-based candidates preferred.