Digital, AI & Omnichannel Manager (Pharma)

For a leading multinational pharmaceutical company: Digital, AI & Omnichannel Manager

Responsibilities

• Define, design, and continuously evolve the digital, AI, and omnichannel strategy across Greece
• Lead digital transformation initiatives, embedding innovative technologies and operational excellence throughout the organization
• Shape and execute omnichannel customer engagement strategies to strengthen market presence and customer experience
• Develop and optimize customer profiles, CRM strategies, digital communication channels, and performance marketing initiatives
• Drive commercial growth by identifying business opportunities, improving profitability, and enhancing market competitiveness
• Act as a strategic partner to senior leadership, supporting business transformation and long-term growth objectives
• Oversee branding, social media, digital campaigns, and customer journey management to ensure alignment and consistency
• Implement governance frameworks, compliance standards, and performance measurement systems across digital and business functions
• Monitor KPIs, customer insights, and operational performance, delivering strategic recommendations based on measurable outcomes
• Build scalable communication processes and ensure seamless integration between commercial, digital, and operational teams
• Lead change management initiatives, fostering a culture of innovation, agility, and continuous improvement
• Collaborate cross-functionally with stakeholders, teams, and leadership to deliver strategic priorities and sustainable business success

Requirements

• University degree or Master’s degree in Business, Communications, Marketing, Digital Marketing, or a related field
• Minimum 2+ years of experience in similar digital, AI, omnichannel, or pharmaceutical industry roles
• Strong business understanding with strategic management and commercial acumen
• Proven experience in digital transformation, omnichannel execution, and customer-centric innovation
• Expertise in CRM, social media, performance marketing, digital branding, and customer engagement tools
• Solid project management skills with the ability to lead complex transformation programs
• Experience in stakeholder management, cross-functional collaboration, and executive communication
• Strong analytical thinking, KPI management, and performance optimization capabilities
• Budget management experience with organizational change leadership skills
• Fluency in English and Greek, with excellent communication, consulting, and leadership abilities

Benefits

• Competitive compensation package
• Career development and growth opportunities