About X UP Brands:
X UP Brands manages a portfolio of high-growth e-commerce and Amazon FBA businesses. Our mission is to invest wisely in these brands, build upon their legacy, and preserve each company’s unique ethos. Leveraging our deep expertise in online retail and digital marketing, we provide a robust platform for growth and innovation across our portfolio.
What We’re Looking For:
We are looking for someone who can take ownership of TikTok growth from end to end — someone who understands not only content, but also the business side of TikTok Shop including GMV scaling, affiliate systems, ads performance, compliance, and conversion optimization.
Key Responsibilities:
- Manage and scale multiple TikTok Shop brands/accounts
- Develop and execute growth strategies focused on GMV and profitability
- Handle TikTok Shop operations, product uploads, category management, and account health
- Research, optimize, and manage product listings for higher conversion rates
- Ensure listing and account compliance according to TikTok Shop policies and guidelines
- Manage and optimize affiliate programs, creator partnerships, and outreach campaigns
- Identify and recruit high-performing creators and affiliates
- Analyze creator performance, ROI, and campaign effectiveness
- Collaborate with media buying team on Spark Ads, GMV Max, and scaling strategies
- Monitor TikTok analytics, trends, and competitor activities to identify growth opportunities
- Improve product positioning, hooks, thumbnails, titles, and conversion-focused content strategy
- Coordinate with content, design, operations, and marketing teams to align brand growth initiatives
- Troubleshoot account issues, violations, suppression risks, and operational challenges
Requirements
- 3+ years of experience managing TikTok Shop or TikTok eCommerce brands
- Strong understanding of TikTok Shop ecosystem and platform algorithms
- Proven experience scaling GMV through organic, affiliate, and paid strategies
- Deep knowledge of TikTok affiliate program and creator management
- Experience with TikTok Ads Manager, Spark Ads, and GMV campaigns
- Strong understanding of TikTok Shop compliance and policy requirements
- Experience optimizing listings for conversion and visibility
- Ability to analyze data, performance metrics, and scaling opportunities
- Strong communication, leadership, and project management skills
- Experience managing multiple brands/accounts simultaneously
Benefits
- Quarterly performance-based bonuses
- 10 paid personal holidays (pro-rated basis)
- 10 paid national holidays.
- Annual company trip.
Other open roles at X UP Brands(1)
X UP Brands acquires and scales high-potential Amazon FBA and e-commerce brands through data-driven growth, operational excellence, and long-term brand strategy.
Key team members
Ayaz Malik
Ammar Sajid
Ahsan Afzal.
David Kopacz
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