VP of Marketing - Head of Marketing

About Us

Hyprwork is a fast-growing operator of direct-to-consumer brands in health and wellness. Our

flagship brand, Rejuvacare, serves over 400,000 customers who trust us with their health and

their money. We ship primarily to the United States, offer a 90-day money-back guarantee, and

run a RejuvaCare+ membership program that powers recurring revenue. The company has

scaled 12x in a single year to nearly 150 people across 15+ countries. We are remote-first,

async-first, and hold a high standard of accountability across everything we do.

The Role

This is the seat that runs marketing for Hyprwork as the company transitions from a founder-led

operation into a multi-brand holding. You replace the operational footprint of our outgoing CMO,

who moves into a founder and visionary role alongside our CEO. You own marketing strategy,

execution, and P&L for the entire Hyprwork portfolio, today centered on Rejuvacare and

expanding into new brands over the next four to eight quarters.

This is not a strategy-only seat or a corporate CMO post. Hyprwork is a performance-first DTC

business that has scaled 12x in a single year on paid acquisition discipline, brand execution,

and operational excellence. The CMO here is expected to know the numbers, run the team

hands-on, and build the structure that lets marketing scale beyond the founders' direct

involvement.

You inherit a marketing organization with an established performance marketing function (paid

acquisition under five channel pod leads), a creative production engine producing hundreds of

assets per week, and developing brand and lifecycle capabilities. You own the design of the

next layer of marketing leadership and the build-out as the brand portfolio expands.

The founder transition is the defining context of this role. Our founders are stepping back

from day-to-day marketing operations but remain deeply invested in brand direction,

portfolio strategy, and company outcomes. This is not a clean handover into a vacuum. You

are stepping into a seat previously operated by a founder who is becoming your closest

strategic partner. The first three to six months are a trust-building phase. You will collaborate

closely, demonstrate judgment, and earn the decision rights of the seat before operating

fully independently. Comfort with that dynamic, the patience to navigate it, and the maturity

not to mistake collaboration for interference are non-negotiable.

What You Will Own

Marketing Strategy and P&L

You own marketing strategy across the Hyprwork portfolio: brand direction, channel mix, budget

allocation, customer acquisition and retention strategy, and the P&L for marketing spend. You

set the annual and quarterly marketing plans, defend them in the executive leadership team,

and deliver against them.

Performance Marketing and Growth

Paid acquisition is the engine of this business. You own the performance marketing function

strategically, with five channel pod leads executing tactically across Meta, Google, Native,

AppLovin, and TikTok. You set acquisition targets, CAC and LTV thresholds, channel

diversification strategy, and the operational standards that make paid acquisition sustainable as

the business scales. You read the dashboards, know the numbers, and challenge them.

Creative Function

You own the creative production machine that feeds every paid channel. A Creative Manager

leads the function with sub-leads across video editing, AI video, graphic design, and copy. The

team produces 400+ videos and 250+ images per week to feed the testing system. You hold the

Creative Manager accountable for throughput, win rate, and quality. You set the creative

strategy that gives the pod leads the at-bats they need to scale revenue.

Brand, Lifecycle, and Customer Marketing

You own how Hyprwork's brands show up across every customer touchpoint and how they

compound value beyond the first purchase. This includes brand identity and standards, lifecycle

and retention programs, RejuvaCare+ membership marketing, content and PR, and the

customer marketing programs that turn buyers into long-term members.

Team Leadership and Org Design

You inherit a team and the responsibility to develop it. You manage the existing pod lead and

creative director layer. You diagnose who the best assets are, who is ready to grow, and where

the gaps are. You build the next generation of marketing leaders and own all hiring,

performance management, and org design within the function.

Cross-Functional Leadership

You sit on the executive leadership team and partner closely with Operations, CX, Revenue

Operations, Supply Chain, Finance, Technology, and People and Culture. Marketing decisions

impact every part of the business, and you make sure those decisions land in the right rooms

before they go live.

Founder Partnership

You work directly with our CEO and our outgoing CMO, who moves into a founder advisor role.

That relationship is a partnership: they bring brand vision, portfolio direction, and strategic

guidance. You bring operational ownership, execution discipline, and the rigor of running a

marketing function at scale. In the early months, expect to collaborate closely and loop them in

often. Over time, as trust is established, you operate the seat with full autonomy. You make

decisions. You own outcomes. You communicate trade-offs.

Portfolio Expansion

Hyprwork is building a multi-brand portfolio. Rejuvacare is the first brand. Over the next four to

eight quarters, the company will launch and acquire additional brands in health and wellness.

You partner with the founders on portfolio strategy and own the marketing-side execution of

every new brand launch.

Requirements

Experience and Background

• 7+ years in DTC marketing leadership, with at least 3 years as a CMO, VP of Marketing,

or Head of Marketing at a DTC business doing $30M or more in annual revenue, ideally

in health and wellness, supplements, beauty, or regulated consumer verticals.

• Demonstrated track record scaling a DTC business through paid acquisition. You have

been personally accountable for revenue targets, CAC and LTV economics, and the

operational discipline of running a performance-first marketing function.

• Hands-on experience managing a creative production function, not just a brand team.

You understand creative throughput, win rate, testing velocity, and the relationship

between creative output and paid media performance.

• Experience leading and developing senior marketing leaders across performance,

creative, and brand tracks. You have hired, developed, and made hard calls on people at

every level.

• Prior experience working alongside founders or executive sponsors in a scaling

business. You have navigated the space between high founder involvement and your

own operational ownership without losing either.

Skills

• Deep fluency in DTC marketing metrics and economics: CAC, LTV, contribution margin,

payback windows, retention curves, channel attribution, brand health. You speak the

language of finance as fluently as the language of marketing.

• Creative function ownership. You know how a winning creative operation runs: briefing

standards, QC flows, throughput management, win rate tracking. You can hold a creative

leader accountable because you understand the craft and the system.

• Strong people leadership at executive scale. You build teams that perform without

micromanagement. You set high standards and develop people to clear them. You can

diagnose whether underperformance is a clarity issue, a capability issue, or a will issue.

• Clear, direct communication. You write well. You brief executive leadership precisely. You

ask the right questions in the right rooms.

Mindset

You are a hands-on executive, not a corporate one. You read dashboards, sit in retros,

challenge creative briefs. You hold both speed and quality as standards, not preferences. You

operate transparently with founders, take their input seriously, and never mistake collaboration

for loss of authority. You make decisions, own outcomes, communicate trade-offs. You see your

job as building a marketing function that scales well beyond your direct involvement.