Social Media Manager

About the role

Most defence companies sound like a tax return. We don't want too anymore. 

Destinus is a European defence manufacturer with a particular focus on scalable strike and air-defence systems for European and allied armed forces. We need someone to talk about this online without sounding like a 1998 procurement memo. 

If you can make a serious topic land without making it boring, and you've ever rage-quit a brand voice document, we should talk. LinkedIn, X, and YouTube are all yours to break and rebuild. English native, defence-curious, allergic to "we are excited to announce." 

A short list of things you will never have to write here

– "We are thrilled to announce…" – "Honored to be at the forefront of…" – "Synergies." – Captions ending in seven hashtags and an aircraft emoji. 

Destinus is a European defenсe technology company focused on scalable strike and interception systems. The company develops and manufactures cruise missile systems, guided rocket systems, interceptor platforms, and turbojet engines, combining autonomy, system integration, and industrial-scale production. We need a Social Media Manager who treats every post as if it must earn its place on the timeline, because it does. Native English, real portfolio, real opinions. Permission to be sharp included. 

Don't apply if

• Your idea of a great post starts with "In today's fast-paced world…"  
• You think defence content must be grey, navy, or olive.  
• "Tone of voice" sounds to you like a setting on a TV. 

Do apply if

You're a native English writer who can build, run, and report on a social presence across LinkedIn, X, and YouTube for a European defence-tech company doing things that genuinely matter and you're ready to invent the way an industry like this is allowed to talk. 

Destinus. Real product, real story, real budget.  

CVs are fine. 
But we’re more interested in how you think, write, and communicate. 

Convince us you’re not boring. 
One paragraph. No buzzwords. 

Feel free to send

• portfolio, 

• social accounts, 

• published work, 

• personal projects, 

• or anything else that shows your voice. 

Destinus is looking for a native English-speaking Social Media Manager to take full ownership of our digital presence across key platforms, including LinkedIn, X, YouTube, and the website, with additional platforms to follow. 

This role goes beyond posting content. It is about owning the process end-to-end, from planning and coordination to execution and delivery, ensuring that all communications are accurate, timely, and aligned with the company’s positioning. 

Key Responsibilities 

• Create content for social media (strong copywriting skills required) 

• Own event-related communications, announcements, post event 

• Create and manage the content calendar across all platforms 

• Plan and structure the content strategy in line with company priorities and product updates 

• Ensure all content is published on time, reviewed, approved, and aligned with internal stakeholders 

• Provide clear structure, messaging, and direction to the design team 

• Maintain and update the news page and events section on the company website 

• Review and refine content to ensure clarity and consistency of tone 

• Track and analyse performance across all platforms (LinkedIn, X, YouTube, website) 

• Take ownership of results, ensuring continuous optimisation and improvement based on data 

• 35-40% travel to events and exhibitions when required to capture and manage on-site content (live posts, short-form video, updates) 

Requirements

• Native-level English (mandatory), strong writing and editing skills 

• Proven experience managing corporate social media accounts (LinkedIn, X, YouTube) 

• Strong sense of structure, deadlines, and ownership 

• Ability to manage multiple stakeholders and drive alignment across teams 

• Good understanding of the defence and military industry, including the current landscape, key players, and ongoing developments 

• Ability to adapt content to a professional, precise, and context-aware tone of voice suitable for the sector 

• Genuine interest in the field, with the ability to translate complex technical topics into clear and structured communication 

• High attention to detail, with the ability to spot inconsistencies and ensure quality 

• Experience working with social media analytics and reporting tools 

• Ability to interpret data and translate it into clear actions and improvements 

• Ability to travel occasionally for events and on-site content production 
• Experience in defence or aerospace sectors or readiness to read and learn a lot about it, is a plus.
• Nice to have understanding of visual storytelling and design principles 
• Experience coordinating external agencies or freelancers, will be consider a plus.