Marketing & Growth Operations Manager

Title: Marketing & Growth Operations Manager

Department: Marketing

Reports To: Director of Marketing & Communications

Supervisory Position: No

FLSA Status: Exempt

Employment Type: Full-Time

Location: Hybrid (3 days/week in Lawrence, MA)

 

Are You Ready to Make an Immediate Impact?

 

Babilou Family US is part of the global Babilou Family network and brings a local, community-focused approach to early childhood education through our Little Sprouts, Building Blocks, and Heartworks schools. We are looking for a proactive and collaborative team member who will support our mission and contribute meaningfully to this role. We’re growing across both B2C (family enrollment) and B2B (employer partnerships) and are seeking a Marketing & Growth Operations Manager to bring structure, clarity, and accountability to our marketing systems, tracking, and reporting. This is a highly strategic, systems-oriented role for someone who thrives on turning complexity into clarity and building infrastructure that scales.

 

Our work is guided by our educational approach, Sustainable Education®, which bridges research and daily practice to help children thrive and lay the foundation for lifelong learning. We’re in what we like to call the science of children. Everything we do is rooted in research about how young minds grow—how they learn, connect, and build the skills that last a lifetime. We also lead our HONOR values: Humility, Open-Mindedness, Nurture, Ownership, and Recognition. This guiding framework fosters an environment where educators, children, families, and partners feel valued, empowered, and inspired to grow

### What We Will Achieve Together:

Decisions Backed by Data: Ensure that platforms, data, tracking, and reporting work together to support confident decision-making and scalable growth.

Streamlined Connection. Act as the connective link between marketing strategy, execution, and measurement, partnering closely with Marketing, Enrollment, IT, agency partners, and vendors.

Build Trust. This role will build systems and connections that allow us to communicate with parents in a way that builds trust and enhances the full parent journey. This role owns the operational backbone of marketing.

### What you’ll do: ### Required & Preferred Qualifications:

6–10+ years of experience in marketing operations, growth operations, or analytics-focused marketing roles.

Strong hands-on experience with HubSpot marketing tools.

Experience supporting or integrating with a CRM platform.

Strong understanding of GA4, Google Tag Manager, and marketing analytics.

Experience defining tracking strategy and validating implementations.

Highly organized, systems-minded, and detail-oriented.

Comfortable partnering cross-functionally without formal authority.

Thrives in a growing environment where processes are still being built.

### Work Environment & Physical Requirements:

Lift or move items up to 25 lbs.

Work in environments where children, families, and staff are present.

Travel locally up to 25% of the time

### Benefits: