CRM Manager

### What will I be doing?

Management and ownership of the comms promotional calendar

Manage the execution, monitoring and measurement of CRM campaigns and their success

Work closely with internal business stakeholders to ensure on-time delivery of campaigns

Communicate campaign performance and results

Optimise new campaigns using data and feedback from existing and previous projects

Prepare variations for A/B testing and execute test plans

Ownership and execution of reputation management campaigns (eg. Trustpilot)

Develop and execute personalisation and segmentation strategies for key customer audiences

Cross-channel marketing automation creation, including Email, SMS, Push, and/or other engagement channels

Stay up-to-date with the martech trends and best practices

### What are we looking for?

3+ years hands-on experience in managing, executing and optimising CRM Campaigns 

Experience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)

Experience with Salesforce is desirable but not required

Proficiency with the Google suite & online collaboration/ticketing tools e.g. JIRA, Coda, Confluence, etc. is desirable

Attention to detail

Excellent communication and stakeholder management skills

Strong time management skills

Passionate about Tech and making a real impact on people’s lives

Our Values We’re Switched On 💡 We know our customers because we listen and want to learn. We engage within the community and the sector and always act on insights.  We’re Bold 📣 We’re ambitious and embrace creativity to solve challenges. We’re here to reshape the industry and back big ideas.  We’re One 🤝 We channel our passion into a positive environment. We welcome diversity and collaborate to make the most of our different skills and ways of thinking. We’re Impactful 🌟 We work hard to deliver change. We innovate and move fast to make a difference in the sector and people’s lives. Our Benefits Power your career ⚡️ Learn from industry experts, experienced leaders, and on-the-job opportunities.  Work away 🌎 Get a creative boost working overseas for 4 weeks in a rolling 12-month period.  Access parental leave 👶 Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.  Work with flexibility 🏠 We’re a hybrid workplace, balancing time in the office with remote work. Flexi Leave Days 🌴 Get one extra paid leave day per quarter for what makes you happy. Hybrid set up allowance 🖥️ Create your perfect home office setup! Whether it’s a comfy chair, a second screen, or faster Wi-Fi, we support you in making your home office more comfortable. Take a floating public holiday 🫶🏾 Acknowledge a significant day your way with family and friends.  Be rewarded 🏆 Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.  Inclusion at Mable  Mable is an equal opportunity employer. We find excellence in diversity and are committed to creating an inclusive environment for all employees and candidates.  People with lived experience of disability or personal experience with the aged care system are strongly encouraged to apply. We take pride in highlighting our dedication to our policies, fostering flexible work arrangements and championing inclusive practices for women in tech. If this role has stood out to you but you don’t feel like you ‘tick all the boxes’, we strongly encourage you to apply nonetheless. We value diversity across experience and you might well bring something to the Mablehood we are looking for!  Where to find us online Careers Page - https://bit.ly/3Mz8Ym1 Glassdoor - https://bit.ly/3z0K328  YouTube - https://bit.ly/34L7DlP  Instagram - https://bit.ly/3pgAOXk  Facebook - https://bit.ly/3ic6LhQ  LinkedIn - https://bit.ly/3ie6Q4U