Social Media Specialist

Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

Role Purpose

As our Social Media Specialist, you will be the day-to-day owner of Neko Health's brand presence across Instagram, TikTok, LinkedIn and X. You will keep our channels active, on-brand and well-maintained; build genuine connections with our community; and work closely with the content team to ensure social-first content is delivered on time and to a high standard. You will also own our social reporting, acting as the team's go-to person for performance insights, brand sentiment and what's happening across the competitive landscape.

What You'll Deliver in the First 6–12 Months

Channel Management

• Take full ownership of day-to-day monitoring and maintenance across Instagram, TikTok, LinkedIn and X, ensuring accounts are consistently active, on-brand and well-managed.

• Develop a strong working knowledge of each platform's algorithm, content formats and best practices, and apply this to everything we publish.

Community Engagement

• Respond to story mentions and content tags, repost to stories, and actively engage in comments under our own content — maintaining a consistent, human and on-brand voice.

• Build a genuine sense of community around the Neko Health brand, turning followers into advocates.

Content Coordination

• Work closely with the content team to develop and deliver social-first content that ladders up to our broader marketing and communications objectives.

• Own the coordination process: manage timelines, ensure content goes through the right review stages, and make sure everything is uploaded correctly and on schedule.

Reporting & Insights

• Develop and own reporting on content performance and community engagement, making it easy for the wider team to understand what is and isn't working.

• Serve as the team's go-to for a pulse check on brand reputation across social channels, and stay on top of the latest formats, campaigns and activity from competitors and reference brands.

Requirements

• Fully fluent across Instagram, TikTok, LinkedIn and X — you understand how each platform works, what performs well and why.

• Highly detail-oriented, with genuine taste and editorial discernment. You know what good looks like and you hold yourself to that standard.

• Comfortable with metrics: you can pull the numbers, interpret what they mean and communicate conclusions clearly to non-specialists.

• A natural collaborator who can work effectively across creative, marketing and communications teams.

• Organised and reliable — you are reliable and take true ownership of your workload.

• Prior experience managing brand social accounts, ideally with exposure to growing a small audience into a large, international one.

• Background in health, wellness, technology or consumer lifestyle brands is a plus, though not essential.

About titles at Neko

We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.

Hiring Process

Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team.