Senior Director, Brand

Mission

Neko is redefining what prevention means, from treating illness when it arrives, to sustaining health before it's ever at risk. Our mission: make data-driven, preventative care accessible to more people, before symptoms appear.

In a single, non-invasive visit under an hour, proprietary technology and direct clinical care combine to deliver personalised, actionable insights. It's a team that thinks in 10x, not 10%. Every role here plays a part in building a world where prevention is the norm, and where your work genuinely helps people live longer, healthier lives.

Role Purpose

Neko has done something remarkable: thousands of scans completed, a waitlist of over 100,000 people, a product that genuinely changes lives and a growing body of proof to show for it.

But word of mouth and an exceptional product can only take us so far. The next chapter needs a known brand and consistent demand - the kind that scales Neko from a phenomenon to a category leader - accessible, essential and iconic. As our Brand Leader you will set that vision, build the team, and make the calls that turn Neko into one of the world's most distinctive, fundamental and desired brands.

What You’ll Deliver in The First 6-12 Months

• Define and launch Neko's global brand strategy and positioning - including visual identity system, tone of voice, and messaging architecture — ready to scale across Sweden, the UK, and the US.

• Work closely with the CMO, marketing, growth and product teams to ensure the brand narrative drives the funnel, carrying the same clarity and conviction through to search and performance marketing.

• Lead brand strategy for the New York market entry, approaching it with sensitivity to where that market is in its relationship with preventive health - whether familiar territory or somewhere we need to bring people with us.

• Identify the partnerships and collaborations that place Neko inside the spaces where our audience already invests in themselves, making the brand feel necessary and immediate.

• Build an ambassador and talent strategy around the right people - not just well-known, but credible, precise and genuinely aligned with what Neko stands for.

• Develop a social presence led by human stories: early detection moments told in the voices of the people they happened to, creating the conditions for organic advocacy that no paid campaign can replicate.

• Make icons of Neko's clinicians - putting real faces, real expertise, and real trust at the center of the brand in an era of wellness noise and misinformation.

• Build and hire the core brand team: brand leads, strategists, communications planners, content leads - the best people, brought together often enough to do their best work.

• Establish brand governance and a measurement framework - tracking awareness, consideration, and sentiment.

Requirements

• 15+ years of brand leadership, with significant experience building or scaling brands at consumer-facing companies - ideally across health, consumer tech, or lifestyle.

• Proven ability to define brand positioning and translate it into creative work that earns genuine cultural gravity, not just recognition.

• Experience leading high-performing creative teams.

• Demonstrated track record of launching brands in new geographies, with the sensitivity to adapt to different markets and audiences.

• Regulatory savvy - knowing exactly where the boundaries of health communication sit and finding the creative opportunity within them, not around them.

• Exceptional strategic and creative judgment, with the ability to make confident calls on where the brand shows up, who it speaks to, and what it stands for - with full accountability to connect those calls to real business outcomes.

• Strong cross-functional collaborator, comfortable in a fast-moving, founder-led environment alongside Product, Clinical, and Growth teams.

• Genuine curiosity about health, science, and the role technology can play in improving human lives.

About titles at Neko

We use a simplified internal title framework that prioritises clarity over hierarchy, so internal titles may differ from market‑facing role titles. Scope, impact and level of the role are fully aligned and will be clearly discussed throughout the process.

Hiring Process

Candidates progress from application and structured screening through thoughtfully designed interviews culminating in a formal offer and final pre-employment checks before joining the team.