Online Marketing Manager – Berlin

Location: Berlin, Germany | Team: Acquisition EU – Performance | Type: Full-time

Team description

Our Performance Marketing team sits at the heart of SumUp's acquisition engine, responsible for driving paid growth across core and expansion markets in Europe. We're a small, high-ownership team that works closely with Sales, creative partners, and external agencies to turn media spend into qualified pipeline — and we care deeply about the quality of that pipeline, not just the volume. This role exists because we're scaling fast: more markets, more channels, more complexity — and we need someone who can own the operational rhythm that keeps everything running well, while helping us build the repeatable processes that make expansion sustainable.

👉 Take a look inside our Berlin office

What you'll do

• Own and continuously improve paid acquisition performance across multiple markets, ensuring budget is deployed effectively against clear business outcomes.
• Translate business priorities into channel strategies and actionable plans, balancing short‑term performance with long‑term growth.
• Partner closely with Sales and Revenue Operations to improve lead quality, qualification, and feedback loops—turning insights into concrete optimizations.
• Strengthen measurement and attribution by aligning platform signals with internal performance data, identifying gaps, and driving fixes with relevant stakeholders.
• Lead a structured experimentation program (audiences, messaging, targeting, formats, landing experiences), from hypothesis to learning to rollout.
• Coordinate cross‑functional delivery with internal teams and external partners—briefing, prioritising, and ensuring on‑time, high‑quality execution.
• Create clear documentation and reporting that supports decision‑making and scales best practices across markets and teams.

What we’re looking for

• Hands‑on performance marketing experience, with a track record of improving efficiency and scaling growth in a fast‑moving environment.
• Proven ability to execute and optimise campaigns end‑to‑end, from planning and launch through ongoing optimisation and performance reporting.
• Solid analytical skills and a measurement mindset: you can reconcile different data sources, spot inconsistencies, and make sound decisions with imperfect information.
• Experience collaborating with commercial and operational teams to improve lead quality and ensure marketing outcomes translate into business impact.
• Comfortable working with agency and/or partner ecosystems—setting clear expectations, reviewing performance, and driving accountability.
• Experience operating across multiple markets and adapting performance approaches to local context, constraints, and opportunities.

Nice to have:

• Exposure to additional acquisition channels beyond core platforms, and curiosity to test new opportunities pragmatically.
• Familiarity with modern experimentation and creative testing workflows, including briefing and iterating with creative teams.
• Comfort using automation/AI and lightweight tooling to streamline reporting, documentation, and insight generation.

Why you should join SumUp

🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
🚀 Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
📚 A dedicated annual L&D budget of €2000 for your individual development, which can be used to attend conferences and/or advance your career through further education
💶 A corporate pension scheme where we match up to 20% of your contributions
🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days 🏋️ Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches
🌴 Break4me: 1-month sabbatical after 3 years of service
🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

About SumUp

Be empowered to do more that matters.

At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive. Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.

Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset. Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success. We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth. Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce. We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited. Discover more about our culture and opportunities on our careers website, and follow our journey on LinkedIn, Instagram, and TikTok.