Digital Performance Business Director

About the Role:

As Digital Performance Business Director, you will be the strategic lead for all digital and performance marketing activity across the giffgaff account. You’ll work closely with client stakeholders, OM Centres of Excellence, and a multi disciplinary team to deliver best-in-class digital strategy, execution, and results.​

You will:​

• Lead the digital and performance agenda for giffgaff, driving growth across SIM, Handset and Broadband. ​
• Develop and implement integrated digital strategies across PPC, Paid Social, Programmatic, and emerging channels.​
• Champion innovation, digital maturity and data-driven approaches striving for continuous improvement in all digital activity.​
• Build strong relationships with giffgaff’s marketing and digital teams, acting as a trusted advisor.​
• Oversee the day-to-day running of the Performance account and will be supported by a full team. You will manage a Digital Account Director and Digital Account Manager within your team but will also be required to work closely with specialist teams and oversee their output. Additionally, you will work closely with the Client Business Director leading on the Brand campaigns and our Data & Tech team. ​

About the client:

• giffgaff are a growing brand that wants to break category norms. They have just launched Broadband, and with much more in the pipeline, it’s a very exciting time to work with a brand that wants to innovate and challenge conventions.​
• As a client, giffgaff is ambitious, collaborative, and data-driven, with a focus on digital innovation and performance marketing tied to business outcomes. The brand’s growth journey is underpinned by a test-and-learn mindset, a commitment to transparency, and a passion for delivering value to its members.​
• giffgaff has UK billings of approx. £30m and we are responsible for all paid media channels across the full marketing funnel (brand and performance).​
• giffgaff is one of MG OMD’s most exciting clients, and our only B Corp and so by design, as a brand they want to do things differently and make a positive impact on people and planet. This ethos is ever present in the way we at MGOMD approach their media strategy, planning and buying. It has even resulted in a much-celebrated win at Campaign’s Ad Net Zero Awards for Best Practice in Sustainable Media Planning.​

About the Agency:

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft, trust and performance at the heart of media planning and buying. ​

Since joining Omnicom network’s OMG (Omnicom Media Group) in 1998, we have continued to retain our founding ethos of providing clients with bespoke approaches, unprecedented insight, specialism, security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative, effective and award-winning work and campaigns that create difference that matters.​

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkbox’s TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards, Campaign Global awards and Campaign UK awards.

With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference. ​

So, true to our ethos, we work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational. ​​

We want people who are great to work with, fun to be with and who genuinely care; about each other, our clients, our media partners and doing great work. ​

In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.