Job Summary:
The Manager, GTM Systems is responsible for the architecture, governance, scalability, and operational effectiveness of Firstup’s go-to-market systems ecosystem. This role leads the strategy and execution of CRM, CPQ, integrations, automation, and data governance initiatives that enable efficient and scalable revenue operations. The Manager partners cross-functionally with Revenue Operations, Finance, Product, Engineering, and GTM leadership to ensure systems reliability, process optimization, and high-quality business intelligence that supports company growth. This role is critical to scaling our GTM infrastructure and requires a systems thinker who can operate effectively in a fast-paced, high-growth SaaS environment.
CRM & GTM Architecture: Define, document, and continuously evolve the end-to-end GTM systems architecture across Salesforce, CPQ, and adjacent platforms. Own the data model and object structure in Salesforce, ensuring scalability as the business grows and pivots. Serve as the internal authority on systems design decisions, evaluating trade-offs between build, buy, and configure.
Data Governance & Integrity: Establish and enforce data standards, field definitions, naming conventions, and validation rules across the GTM stack. Build proactive monitoring and alerting for data quality issues; partner with RevOps and Finance on data hygiene programs. Own the source-of-truth logic for pipeline, account hierarchy, and customer lifecycle stages.
Integrations & Systems Interoperability: Own architecture and delivery of integrations across CRM, CPQ, ERP/billing, marketing automation, and enrichment tools. Partner with IT and Engineering to define API standards, error handling, and monitoring for all GTM system integrations. Evaluate and onboard new tools in a disciplined, integration-conscious manner.
Automation & AI-Driven Workflows: Define the company's automation strategy across Salesforce Flows, CPQ rules, and process automation tools. Identify and deploy AI-powered agents and workflows that improve data quality, territory coverage, forecasting accuracy, and deal-stage velocity. Continuously scan the market for emerging AI and automation capabilities relevant to quote-to-cash and revenue operations.
Systems Delivery & Governance: Manage the GTM systems intake process, including triaging, scoping, prioritizing, and communicating requests from all stakeholder teams. Establish and run a structured release governance process, including change management, regression testing, and documentation standards. Maintain a prioritized systems roadmap aligned to company revenue goals and ELT priorities.
Bachelor’s Degree in Business Administration, Finance or a related field of study, or commensurate, relevant work experience.
Seven or more years in Salesforce, RevOps systems, or GTM systems roles.
Active Salesforce certification required (Administrator, Advanced Administrator, or equivalent); additional certs such as Platform App Builder and CPQ Specialist strongly preferred.
Deep, hands-on expertise with Salesforce architecture: data models, flows, validation rules, permission sets, sharing rules, and governor limits.
Proven expertise with Salesforce CPQ (or equivalent quoting platform) and full quote-to-cash workflow design.
Experience designing and managing integrations via REST/SOAP APIs, middleware (Zapier, Boomi, or similar), and native connectors.
Familiarity with AI tooling in the RevOps/GTM space (e.g., Clay, Clari, or emerging agentic workflow platforms).
Strong analytical, troubleshooting, and project management skills with the ability to manage competing priorities in a fast-paced environment.
Mindset & Leadership:
Architectural thinker, adept at designing for the next stage of growth.
Disciplined prioritizer with a track record of managing a diverse backlog and communicating trade-offs clearly to senior stakeholders.
Collaborative partner who builds trust with GTM, Finance, Product, and Engineering leaders.
Strong documentation habits.
Comfortable operating in a fast-moving, high-growth SaaS environment with shifting priorities.
Other open roles at Firstup(6)
Firstup is the leading intelligent communication platform and our mission is to improve the employee experience at every moment that matters, large and small. Firstup connects organizations with their entire workforce —from desk workers to the frontline —through personalized communications that drive action. With AI-powered orchestration, Firstup enables what was previously impossible: delivering real-time, contextualized communications at scale, tailored to each employee’s unique role and needs at the exact moment of relevance. Trusted by global brands including Boeing, Colgate-Palmolive, Dow, Providence, Tesco, and Toyota, Firstup empowers millions of employees to be more informed, engaged, and productive.
Key team members
Bill Schuh
Jeff Massamillo
Brigit Fareri-Magin
Matthew Dooley
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