Senior Marketing Automation & Lifecycle Manager

Hi there! Thanks for stopping by 👋

We’re looking for a Senior Marketing Automation & Lifecycle Manager to join our Financial Services team. You will build and design both the architecture and marketing strategy to lead an end-to-end lifecycle marketing program for Lightspeed financial services products across the funnel - from awareness to adoption to utilization.

What you’ll be doing:

• Design and implement always-on lifecycle journeys across key stages (awareness, eligibility, adoption, utilization, renewal)

• Build and own the underlying lifecycle architecture, including Salesforce Marketing Cloud configuration and data flows

• Transition marketing from batch campaigns to trigger-based, behavior-driven messaging

• Partner with Product, Data, and Engineering to define audience segmentation, triggers, and activation strategies

• Develop scalable personalization frameworks and reusable campaign templates to accelerate execution

• Measure and optimize lifecycle performance across the funnel (engagement to funded to repeat usage)

• Ensure lifecycle communications are reliable, compliant, and scalable

And a little bit of…

• Act as the connector between marketing, technical teams, and business stakeholders

What you need to bring:

We’re a team of 5 people based remotely in North America. Our team is responsible for driving adoption, revenue, and long-term growth for Lightspeed Financial Services through product marketing and go-to-market strategy.

We’re looking for a Senior candidate who has experience with the following:

• Hands-on experience with Salesforce Marketing Cloud architecture and implementation (required)

• Experience building strategy and executing end-to-end lifecycle or CRM marketing programs (not just one-off campaigns)

• Proficiency in SQL and working with data to define and activate audience segments

• Experience collaborating cross-functionally with Product, Engineering, and Data teams

• Strong understanding of funnel metrics, conversion optimization, and lifecycle performance

• Experience with email development (HTML/CSS) and dynamic content personalization

We know that people are more than what’s on their CV. If you’re unsure that you have the right profile for the role... hit the ‘Apply’ button and give it a try!

Be a changemaker:

You’ll enjoy:

• A flexible work environment that empowers you to do your best work

• A culture that celebrates performance

• The chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heard

• Career-defining opportunities

Plus benefits designed to keep you happy, healthy and fulfilled.

• Flexible paid time off and remote work policies

• Equity options, because this is your company too

• Contributions to your pension plan. Your future matters

• Training opportunities to grow your skills and career

• Health and wellness credit so you feel your best

• Time off to volunteer and give back to your community

• Interest groups, employee led networks, social committees to sponsored sports teams

• Computer purchase program to get your personal Macbook

• Enhanced parental leave to support growing families

Fuel your growth. Find your people.

At Lightspeed, your growth is our priority. We invest in you with continuous learning opportunities, global mobility and benefits designed to support you—all within a driven, diverse and inclusive team that’s passionate about empowering our communities

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed to creating an inclusive and barrier-free workplace. Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

Where to from here?

Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD).