Shape the Future with Dun & Bradstreet
At Dun & Bradstreet, we believe data has the power to create a better tomorrow. As a global leader in business decisioning data and analytics, we help companies worldwide grow, manage risk, and innovate. For over 180 years, businesses have trusted us to turn uncertainty into opportunity. We’re a diverse, global team that values creativity, collaboration, and bold ideas. Are you ready to make an impact and help shape what’s next? Join us! Explore opportunities at dnb.com/careers.
The Senior Manager, Portfolio Marketing is a strategic marketing leader responsible for shaping and activating go-to-market strategy across a portfolio of solutions, with emphasis on digital marketing, audience engagement, and customer experience. This role serves as a critical bridge between sales, demand generation, clients, and product functions.
The Senior Manager, Portfolio Marketing owns portfolio-level positioning and messaging across internal brand channels and customer campaigns, including web, content, paid media, email, and lifecycle programs. This role brings a consultative approach, a deep understanding of buyer journeys, and the ability to leverage data and digital performance insights to optimize outcomes across commercial channels.
### Responsibilities:
Lead digital go-to-market strategy across internal brand channels and customer-facing campaigns, integrating messaging, content, and digital activation to drive measurable business impact.
Partner with sales and client-facing functions on positioning and customer conversations, guiding integrated digital campaign activation and refining messaging based on customer feedback and performance data.
Own portfolio-level positioning, messaging, and value propositions that support multiple solutions and buyer personas across digital and commercial channels.
Translate market insights, audience data, and client needs into compelling campaigns and experiences across channels that drive measurable business outcomes.
Play a visible role in client engagement by leading calls, strategy sessions, and workshops, turning insights into actionable go-to-market strategy.
Lead presentations and strategic discussions with clients and internal stakeholders to reinforce value positioning, highlight differentiation, and drive results.
Interpret digital performance metrics, campaign results, and customer insights to optimize messaging, channel investment, and go-to-market decisions.
Lead, coach, and develop marketing team members, fostering a culture of accountability, engagement, and continuous improvement.
### Skills Needed:
• 5+ years of experience in B2B marketing, product marketing, or portfolio marketing, with demonstrated success developing go-to-market programs and digital marketing campaigns.
• Experience in complex, multi-solution B2B, SaaS, or data-driven marketing environments, preferred.
• Proven ability to develop and own portfolio-level positioning, messaging, and value propositions that support multiple solutions and buyer personas.
• Strong experience leading digital marketing programs across web, content, email, paid media, and campaign activation, with accountability to measurable business outcomes.
• Ability to engage directly with clients and customer-facing functions, leading presentations, workshops, and strategy discussions with stakeholders at all levels.
• Deep understanding of buyer journeys, persona development, segmentation, and how digital experiences influence evaluation and purchase decisions.
• Demonstrated success partnering with internal teams to deliver integrated go-to-market plans.
• Ability to interpret digital performance metrics, campaign results, and customer insights to optimize messaging, channels, and investment decisions.
• Strong written and verbal communication skills, with the ability to translate complex solutions into clear, compelling narratives for clients and internal leaders.
• Hands-on experience with platforms such as Salesforce, marketing automation tools, CMS, or analytics dashboards.
• Certification in Google Analytics, Google Marketing Platform, HubSpot, Adobe, or comparable digital marketing platforms, preferred.
• Training or certification from Pragmatic Institute, Product Marketing Alliance, or equivalent portfolio or product marketing programs, preferred.
• Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
• Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
• Where applicable, fluency in English and languages relevant to the working market.
### Education:
Bachelor’s degree in marketing, Business, Communications, or related field.
Master’s Degree Preferred.
Benefits We Offer
· Generous paid time off in your first year, increasing with tenure.
· Up to 16 weeks 100% paid parental leave after one year of employment.
· Paid sick time to care for yourself or family members.
· Education assistance and extensive training resources.
· Do Good Program: Paid volunteer days & donation matching.
· Competitive 401k with company matching.
· Health & wellness benefits, including discounted Wellhub membership rates.
· Medical, dental & vision insurance for you, spouse/partner & dependents.
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